Omnichannel Retail

Our thought leadership perspectives

Get inspiration for successful strategies by widening your context for decision making.

Leverage macro trends and broader industry insights!

Khatanalytics' experts thoughtfully curate, analyze and synthesize insightful reports and articles from industry leading consulting firms (like McKinsey, HBR) and news publications (like WSJ, NY Times).

We add our thought leadership perspectives on why these topics matter.

New learning updated regularly, hope you find useful. Enjoy!

Decoding the Consumer Experience Journey: Your Key to Business Success

uzmakrauf

Jul 19
3 min

Decoding the Consumer Experience Journey: Your Key to Business Success

Is your brand attuned to the consumer's perspective? In an ever-evolving business climate where COVID shutdowns and rampant inflations...

uzmakrauf

Jun 13
4 min

Unlocking Your Full Customer Journey: Why Comprehensive Understanding is Essential

For brands to thrive they must know and activate across all critical touchpoints of their Consumers full experience journeys.

Staying Ahead of the Curve: Decoding Unpredictable Customer Behavior

uzmakrauf

May 24
3 min

Staying Ahead of the Curve: Decoding Unpredictable Customer Behavior

In the ever-evolving landscape of consumer behavior, one thing remains constant: change. Today's customers are more diverse, digitally...

uzmakrauf

Feb 15
1 min

How well does your Brand Experience stand out?

Although many companies claim to prioritize the customer experience, not all customers may feel that this is the case. So, what sets a...

Marketing to the Next Generation: 8 Tips for Reaching Gen Z and Millennials

uzmakrauf

Dec 27, 2022
3 min

Marketing to the Next Generation: 8 Tips for Reaching Gen Z and Millennials

How brands need to market to different generations is constantly evolving. Gen Z and Millennials represent two distinct groups with...

So… was Black Friday 2022 a success? Here is a breakdown

uzmakrauf

Dec 1, 2022
2 min

So… was Black Friday 2022 a success? Here is a breakdown

While most Consumers are excited for the holidays, with continuing high inflation (+7.7% Oct 2022 vs Oct 2021), they are expected to be...

uzmakrauf

Jul 14, 2022
2 min

How did Amazon's Prime day perform?

Amazon's Prime Day event was July 12-13 2022, ... here are some topline results: With now 200 million Prime members, Amazon said they...

uzmakrauf

Jun 28, 2022
1 min

Grocery eCommerce could triple in household penetration, but are Grocers ready to deliver?

Grocery eCommerce sales accelerated during the pandemic and are expected to continue to grow. McKinsey’s Apr’22 report says it could...

Growing marketing channel: Retail Media Networks

uzmakrauf

Jun 14, 2022
2 min

Growing marketing channel: Retail Media Networks

Marketing channels and ways to advertise to shoppers continue to evolve. These are driven by ongoing innovation but also by new macro...

Amazon and Walmart's top competitive battleground within the $5 Trillion retail market is Grocery

uzmakrauf

Apr 20, 2022
2 min

Amazon and Walmart's top competitive battleground within the $5 Trillion retail market is Grocery

As food is constantly replenished, it’s where money is to be made. People tend to be very loyal to where they buy Groceries and lowest...

uzmakrauf

Apr 13, 2022
2 min

B2B customers now have greater expectations from suppliers for growth

Just as consumers want a personalized, always on, seamless Omnichannel experience, the same is increasingly true for B2B customers. The...

Big retailers are now selling their proprietary technology as a service

uzmakrauf

Mar 29, 2022
2 min

Big retailers are now selling their proprietary technology as a service

Major retailers like Amazon and Walmart are now monetizing their proprietary capabilities by selling to other retailers as a service....

uzmakrauf

Feb 8, 2022
2 min

With ecommerce here to stay, how should physical stores now be best managed?

Online penetration was ~30% higher in August 2021 after stores reopened vs pre-COVID, showing ecommerce is here to stay. Retailers and...

uzmakrauf

Feb 1, 2022
1 min

Social commerce growing 3X and democratizing opportunities for smaller brands

Social commerce continues to democratize opportunities for smaller brands (and individuals) vs big brands, with sales expected to triple...

Customers want personalized experienced – how well are you delivering this?

uzmakrauf

Dec 14, 2021
1 min

Customers want personalized experienced – how well are you delivering this?

Personalization is critical to grow sales and build long term loyalty. McKinsey Nov’21 report notes "71% of consumers expect companies to...

uzmakrauf

Nov 30, 2021
2 min

So… was Black Friday 2021 a success?

Here is a breakdown: 1 2021 Black Friday sales were robust with consumers really interested in and able to spend ◊ US shoppers spent...