How well does your Brand Experience stand out?
Although many companies claim to prioritize the customer experience, not all customers may feel that this is the case. So, what sets a...
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Marketing to the Next Generation: 8 Tips for Reaching Gen Z and Millennials
How brands need to market to different generations is constantly evolving. Gen Z and Millennials represent two distinct groups with...
So… was Black Friday 2022 a success? Here is a breakdown
While most Consumers are excited for the holidays, with continuing high inflation (+7.7% Oct 2022 vs Oct 2021), they are expected to be...
How did Amazon's Prime day perform?
Amazon's Prime Day event was July 12-13 2022, ... here are some topline results: With now 200 million Prime members, Amazon said they...
Grocery eCommerce could triple in household penetration, but are Grocers ready to deliver?
Grocery eCommerce sales accelerated during the pandemic and are expected to continue to grow. McKinsey’s Apr’22 report says it could...
Growing marketing channel: Retail Media Networks
Marketing channels and ways to advertise to shoppers continue to evolve. These are driven by ongoing innovation but also by new macro...
Amazon and Walmart's top competitive battleground within the $5 Trillion retail market is Grocery
As food is constantly replenished, it’s where money is to be made. People tend to be very loyal to where they buy Groceries and lowest...
B2B customers now have greater expectations from suppliers for growth
Just as consumers want a personalized, always on, seamless Omnichannel experience, the same is increasingly true for B2B customers. The...
Big retailers are now selling their proprietary technology as a service
Major retailers like Amazon and Walmart are now monetizing their proprietary capabilities by selling to other retailers as a service....
With ecommerce here to stay, how should physical stores now be best managed?
Online penetration was ~30% higher in August 2021 after stores reopened vs pre-COVID, showing ecommerce is here to stay. Retailers and...
Social commerce growing 3X and democratizing opportunities for smaller brands
Social commerce continues to democratize opportunities for smaller brands (and individuals) vs big brands, with sales expected to triple...
Customers want personalized experienced – how well are you delivering this?
Personalization is critical to grow sales and build long term loyalty. McKinsey Nov’21 report notes "71% of consumers expect companies to...
So… was Black Friday 2021 a success?
Here is a breakdown: 1 2021 Black Friday sales were robust with consumers really interested in and able to spend ◊ US shoppers spent...
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