Our Thought Leadership 

Deloitte finds 90% of retailers want stronger brand collaboration – yet most CPG and CE brands show up to buyer meetings with the wrong briefcase. The gap isn't data. It's translation: connecting consumer motivation, shopper behavior, and retailer economics into a growth plan that earns strategic partner status. This article breaks down what retailers are actually evaluating, what it costs brands who miss it, and how winning organizations close the gap.

Since 2020, cumulative grocery price increases of ~30%, the rise of $60B+ retail media, and mainstreaming of Gen AI have permanently reshaped how consumers discover, evaluate, and buy CPG products. True brand loyalty has fallen to 29%. Yet most CPG organizations still invest using legacy funnel assumptions. This report maps what's changed across every phase of the consumer journey – and what it demands of brands competing for choice, loyalty, and lifetime value.

How consumers discover, evaluate, and buy consumer electronics has permanently shifted. Only 25% stay loyal to a single CE brand. Under 10% visit manufacturer websites. And 74% of loyalty is built post-purchase – a phase most CE brands systematically underfund. With pandemic-era devices now entering replacement cycles, the brands that align investment to how consumers actually decide will capture that demand. This report maps what's changed across every journey phase.

The 'average' consumer is a deceptive baseline. In 2026, a K-shaped divergence has split consumers, retailers, and brands into two accelerating extremes – while the undifferentiated middle shrinks. This report analyzes five macro-trend divergences impacting CPG and Consumer Electronics: macroeconomic asymmetry, the new consumer calculus, unified commerce, the barbell marketplace, and technology's new rules. With 29 data sources and sector-specific strategies.

A comprehensive framework for building learning plans that get funded. Includes 8-step process (with our Free Template), client priorities, and strategies for CPG and CE brands to turn budget constraints into competitive advantage.

This HBR-backed blog explores five question types and strategic questioning CXOs can use to improve decisions and loyalty.

Identify the insights you need for 7 phases of your consumer journey to grow loyalty, ROI and sales. Transform your strategies for success.

The pandemic accelerated digital sales with brands increasing their focus on selling Direct-to-Consumer (DTC) vs just through retailer...

Is your brand attuned to the consumer's perspective? In an ever-evolving business climate where COVID shutdowns and rampant inflations...

For brands to thrive they must know and activate across all critical touchpoints of their Consumers full experience journeys.

In the ever-evolving landscape of consumer behavior, one thing remains constant: change. Today's customers are more diverse, digitally...

Although many companies claim to prioritize the customer experience, not all customers may feel that this is the case. So, what sets a...

How brands need to market to different generations is constantly evolving. Gen Z and Millennials represent two distinct groups with...

Grocery eCommerce sales accelerated during the pandemic and are expected to continue to grow. McKinsey’s Apr’22 report says it could...

Marketing channels and ways to advertise to shoppers continue to evolve. These are driven by ongoing innovation but also by new macro...

Just as consumers want a personalized, always on, seamless Omnichannel experience, the same is increasingly true for B2B customers. The...

Major retailers like Amazon and Walmart are now monetizing their proprietary capabilities by selling to other retailers as a service....

Online penetration was ~30% higher in August 2021 after stores reopened vs pre-COVID, showing ecommerce is here to stay. Retailers and...

Personalization is critical to grow sales and build long term loyalty. McKinsey Nov’21 report notes "71% of consumers expect companies to...