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Our Thought Leadership
Strengthen your long-term strategies by incorporating macro trends and broader industry insights. In our blog posts we share our thought leadership on various aspects of the Consumer Experience Journey plus other topics to enhance your decision making.
Bigger Decisions, Tighter Budgets: Why 2026 Needs a Learning Plan
A comprehensive framework for building 2026 learning plans that get funded. Includes 8-step process, client priorities, and strategies for CPG and CE brands to turn budget constraints into competitive advantage.
uzmakrauf
Oct 18 min read
In an Era of Instant Answers — Great CXOs Must Compete on Questions
This HBR-backed blog explores five question types and strategic questioning CXOs can use to improve decisions and loyalty.
uzmakrauf
May 207 min read
The 7+1 phases of your Consumer Journey — Essential insights brands need to succeed
Identify the insights you need for 7 phases of your consumer journey to grow loyalty, ROI and sales. Transform your strategies for success.
uzmakrauf
Feb 21, 20244 min read
Selling Direct-To-Consumer (DTC) — 5 Brand Opportunity Areas
The pandemic accelerated digital sales with brands increasing their focus on selling Direct-to-Consumer (DTC) vs just through retailer...
uzmakrauf
Dec 18, 20231 min read
Decoding the Consumer Experience Journey: Your Key to Business Success
Is your brand attuned to the consumer's perspective? In an ever-evolving business climate where COVID shutdowns and rampant inflations...
uzmakrauf
Jul 19, 20233 min read
Unlocking Your Full Customer Journey: Why Comprehensive Understanding is Essential
For brands to thrive they must know and activate across all critical touchpoints of their Consumers full experience journeys.
uzmakrauf
Jun 13, 20234 min read
Staying Ahead of the Curve: Decoding Unpredictable Customer Behavior
In the ever-evolving landscape of consumer behavior, one thing remains constant: change. Today's customers are more diverse, digitally...
uzmakrauf
May 24, 20233 min read
How well does your Brand Experience stand out?
Although many companies claim to prioritize the customer experience, not all customers may feel that this is the case. So, what sets a...
uzmakrauf
Feb 15, 20231 min read
Marketing to the Next Generation: 8 Tips for Reaching Gen Z and Millennials
How brands need to market to different generations is constantly evolving. Gen Z and Millennials represent two distinct groups with...
uzmakrauf
Dec 27, 20223 min read
So… was Black Friday 2022 a success? Here is a breakdown
While most Consumers are excited for the holidays, with continuing high inflation (+7.7% Oct 2022 vs Oct 2021), they are expected to be...
uzmakrauf
Dec 1, 20222 min read
How did Amazon's Prime day perform?
Amazon's Prime Day event was July 12-13 2022, ... here are some topline results: With now 200 million Prime members, Amazon said they...
uzmakrauf
Jul 14, 20222 min read
Grocery eCommerce could triple in household penetration, but are Grocers ready to deliver?
Grocery eCommerce sales accelerated during the pandemic and are expected to continue to grow. McKinsey’s Apr’22 report says it could...
uzmakrauf
Jun 28, 20221 min read
Growing marketing channel: Retail Media Networks
Marketing channels and ways to advertise to shoppers continue to evolve. These are driven by ongoing innovation but also by new macro...
uzmakrauf
Jun 14, 20222 min read
Amazon and Walmart's top competitive battleground within the $5 Trillion retail market is Grocery
As food is constantly replenished, it’s where money is to be made. People tend to be very loyal to where they buy Groceries and lowest...
uzmakrauf
Apr 20, 20222 min read
B2B customers now have greater expectations from suppliers for growth
Just as consumers want a personalized, always on, seamless Omnichannel experience, the same is increasingly true for B2B customers. The...
uzmakrauf
Apr 13, 20222 min read
Big retailers are now selling their proprietary technology as a service
Major retailers like Amazon and Walmart are now monetizing their proprietary capabilities by selling to other retailers as a service....
uzmakrauf
Mar 29, 20222 min read
With ecommerce here to stay, how should physical stores now be best managed?
Online penetration was ~30% higher in August 2021 after stores reopened vs pre-COVID, showing ecommerce is here to stay. Retailers and...
uzmakrauf
Feb 8, 20222 min read
Social commerce growing 3X and democratizing opportunities for smaller brands
Social commerce continues to democratize opportunities for smaller brands (and individuals) vs big brands, with sales expected to triple...
uzmakrauf
Feb 1, 20221 min read
Customers want personalized experienced – how well are you delivering this?
Personalization is critical to grow sales and build long term loyalty. McKinsey Nov’21 report notes "71% of consumers expect companies to...
uzmakrauf
Dec 14, 20211 min read
So… was Black Friday 2021 a success?
Here is a breakdown: 1 2021 Black Friday sales were robust with consumers really interested in and able to spend â—Š US shoppers spent...
uzmakrauf
Nov 30, 20212 min read
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