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Custom-crafted, proven solutions

We've successfully led insights & analytics at manufacturers & agencies of global Fortune 100 CPG & Technology companies. We know how to empower your success by incorporating your Customers', Consumers' and Shoppers' voices into your strategic business decisions.

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You will get custom-crafted solutions for your specific business needs using the best mix of qualitative and quantitative research and analysis techniques, within your budget.

Our perceptive insights and recommendations help you build successful, customer centric strategies.

Solutions & Services: List

Our Insight Solutions

We specialize in Consumer Experience Journeys and the critical strategies you need to power them.

We've designed best practice approaches on priority learning areas all successful businesses need:

Click on arrows  â‡§ ⇩  to navigate to topic to learn more

Customer Journey Mapping ⇩

Macro Trends & Competitive Analysis â‡©

Brand Building & Health ⇩

Customer & Market Segmentation ⇩

Digital Marketing Evaluation ⇩

Product Positioning & Innovation â‡©

Marketing Mix Evaluation â‡©

Omnichannel Retail â‡©

Customer Journey Mapping

For your questions like:

  • Which moments matter most for my product users so I can drive loyalty? (e.g. customer service, product use) 

  • Which touch points influence my category’s shoppers to buy a brand? (e.g. reviews, promotions, sales rep) 

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We help understand:

  • Priority Touch Points – Mapping & Performance

  • Consumer Usage & Attitude

  • Shopper Path-To-Purchase 

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Macro Trends, External Factors & Competitive Analysis

For your questions like:

  • Are there any trends or external factors I should focus on? Why and how?  E.g. technology, sustainability, inflation?​

  • Who are my top category competitors? How are they performing and why?

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We provide insights on:

  • Macro Trends & Thought Leadership

  • Category & Competitive Landscape

  • Point Of Sale (POS) Performance Tracking

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Brand Building

For your questions like:

  • How is my brand perceived vs competitive?

  • Which brands are my product owners switching to?

  • How can I build my brand health?

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We help define:

  • Brand Positioning, Advocacy

  • Brand Health Tracking / NPS

  • Loyalty, Retention & Switching Drivers

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Homework Help

Customer & Market Segmentation

For your questions like:

  • Who should I target for each of my products? (demographic, psychographic, attitudes, etc.)

  • Which Channels & Retailers are the best fit for my products?

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We help identify:

  • Segmentation & Targeting - Consumers, Shoppers, Channel/Retailers

  • Consumer & Owner Profiles

  • Retailer & Shopper Profiles

Tageting

Digital Marketing Evaluation

For your questions like:

  • How is my website & App User Experience vs my competitors?

  • How should I improve my Social Media engagements?

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We help understand:

  • Website & App User Experience (UX/UI)

  • Social Media Opportunities

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Product Positioning & Innovation

For your questions like:

  • Which are my new product’s top features that appeal to my target buyer that I should talk about? (e.g., color, design)

  • How should I position my product portfolio by channel?

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We bring insights for:

  • Innovation Launch Planning & Evaluation

  • Product Feature Preference: Design, Color, Ease of Use, etc.

  • Portfolio Positioning

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Marketing Mix Evaluation

For your questions like:

  • What are the most effective ways to communicate my brand/portfolio?

  • Are my channels aligned on TV, online and instore communications?

  • Do they appeal and move shoppers down the purchase funnel to buy?

  • What type of promotion works best?

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We help optimize:

  • Communication & Messaging (TV / Digital / Retail POS, Etc.)

  • Pricing Strategy

  • Promotion Offers

  • Product Assortment

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Omni-Channel Retail

For your questions like:

  • How can I improve my website experience vs competitive across purchase funnel?

  • Is my merchandising in the best place in store and intercepting shoppers to buy?

  • How can I best sell in my products and influence retailers shelf set?

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We provide learnings on:

  • Retailer Trip Missions

  • Retail & Merchandising Design

  • Point of Sale (POS) Communications

  • Retailer basket, conversion, share of wallet

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