Power your winning growth strategy by unlocking Customer insights
Custom-crafted, proven solutions
We've successfully led insights & analytics at manufacturers & agencies of global Fortune 100 CPG & Technology companies. We know how to empower your success by incorporating your Customers', Consumers' and Shoppers' voices into your strategic business decisions.
You will get custom-crafted solutions for your specific business needs using the best mix of qualitative and quantitative research and analysis techniques, within your budget. Our perceptive insights and recommendations help you build successful, customer centric strategies.
Our Insight Solutions
Our 20+ year experience brings you diverse, robust, and proven capabilities.
We've designed best practice approaches on priority learning areas all successful businesses need:
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Customer Journey Mapping
For your questions like:
Which moments matter most for my product users so I can drive loyalty? (e.g. customer service, product use)
Which touch points influence my category’s shoppers to buy a brand? (e.g. reviews, promotions, sales rep)
We help understand:
Priority Touch Points – Mapping & Performance
Consumer Usage & Attitude
Shopper Path-To-Purchase
Macro Trends, External Factors & Competitive Analysis
For your questions like:
Are there any trends or external factors I should focus on? Why and how? E.g. technology, sustainability, inflation?
Who are my top category competitors? How are they performing and why?
We provide insights on:
Macro Trends & Thought Leadership
Category & Competitive Landscape
Point Of Sale (POS) Performance Tracking
Customer & Market Segmentation
For your questions like:
Who should I target for each of my products? (demographic, psychographic, attitudes, etc.)
Which Channels & Retailers are the best fit for my products?
We help identify:
Segmentation & Targeting - Consumers, Shoppers, Channel/Retailers
Consumer & Owner Profiles
Retailer & Shopper Profiles
Product Positioning & Innovation
For your questions like:
Which are my new product’s top features that appeal to my target buyer that I should talk about? (e.g., color, design)
How should I position my product portfolio by channel?
We bring insights for:
Innovation Launch Planning & Evaluation
Product Feature Preference: Design, Color, Ease of Use, etc.
Portfolio Positioning
Marketing Mix Evaluation
For your questions like:
What are the most effective ways to communicate my brand/portfolio?
Are my channels aligned on TV, online and instore communications?
Do they appeal and move shoppers down the purchase funnel to buy?
What type of promotion works best?
We help optimize:
Communication & Messaging (TV / Digital / Retail POS, Etc.)
Pricing Strategy
Promotion Offers
Product Assortment
Omni-Channel Retail
For your questions like:
How can I improve my website experience vs competitive across purchase funnel?
Is my merchandising in the best place in store and intercepting shoppers to buy?
How can I best sell in my products and influence retailers shelf set?
We provide learnings on:
Retailer Trip Missions
Retail & Merchandising Design
Point of Sale (POS) Communications
Retailer basket, conversion, share of wallet