The 7+1 phases of your Consumer Journey — Essential insights brands need to succeed
Identify the insights you need for 7 phases of your consumer journey to grow loyalty, ROI and sales. Transform your strategies for success.
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Our Thought Leadership
Strengthen your long-term strategies by incorporating macro trends and broader industry insights. In our blog posts we share our thought leadership on various aspects of the Consumer Experience Journey plus other topics to enhance your decision making.
uzmakrauf
- Feb 7
- 3 min
The New Branding Battlefield: When Corporate Goliaths Meet Individual Davids
In the proverbial David versus Goliath battle of branding, David has not only found his sling but has also acquired drones, social media,...
uzmakrauf
- Feb 2
- 1 min
🔉 Podcast: Importance of Consumer and Market Insights
Uzma Rauf's "Consumer Insights Podcast" with Stravito delved into a variety of topics critical for marketers and insights professionals
uzmakrauf
- Jan 22
- 4 min
The Marketer’s Balancing Act: Short-Term Sales or Long-Term Brand Legacy?
Challenging market environments force business leaders to make tough choices on where to invest their ever tightening budget to drive...
uzmakrauf
- Dec 18, 2023
- 1 min
Selling Direct-To-Consumer (DTC) — 5 Brand Opportunity Areas
The pandemic accelerated digital sales with brands increasing their focus on selling Direct-to-Consumer (DTC) vs just through retailer...
uzmakrauf
- Jul 31, 2023
- 4 min
How Full-Funnel Marketing Metrics Empower a Seamless Brand Experience
Traditional marketing departments often suffer from self-imposed dichotomies: Brand marketers focus on big picture advertising campaigns...
uzmakrauf
- Jul 19, 2023
- 3 min
Decoding the Consumer Experience Journey: Your Key to Business Success
Is your brand attuned to the consumer's perspective? In an ever-evolving business climate where COVID shutdowns and rampant inflations...
uzmakrauf
- Mar 1, 2023
- 2 min
Trust drives Customer loyalty — 4 key factors of trust and how to measure them
Trust is critical to a company's success and if lost, often has financial consequences: A company loses 30% of its value when it loses...
uzmakrauf
- Feb 15, 2023
- 1 min
How well does your Brand Experience stand out?
Although many companies claim to prioritize the customer experience, not all customers may feel that this is the case. So, what sets a...
uzmakrauf
- Jan 26, 2023
- 2 min
“Luxury” brands continue strong growth in spite of economic uncertainty
Persistent inflation is driven by a mix of low supply and high demand. During the pandemic, people’s savings grew, most notably for...
uzmakrauf
- Dec 6, 2022
- 1 min
Want to invest in Influencer Marketing? Here are 7 ways to get strong ROI
Investments in Influencer Marketing continue to grow: eMarketer forecasts (Nov 2022) that companies will spend $5 billion on it in 2022,...
uzmakrauf
- Nov 17, 2022
- 1 min
Revitalizing legacy CPG brands to grow again.
Interesting case study underway, as Kraft Heinz, the world’s 5th largest food and beverage conglomerate tries to recover from its lack...
uzmakrauf
- Aug 16, 2022
- 2 min
To command a price premium, brands must focus on trust and actions vs just image
For consumers to be willing to pay a higher price for their products, brands must focus on strong consumer trust and demonstrate action...
uzmakrauf
- Aug 10, 2022
- 1 min
Luxury brands are prospering and expanding stores despite high inflation
The US consumer is somewhat bifurcated, and we are seeing different behaviors: Those on the lower income scale are starting to struggle...
uzmakrauf
- Aug 2, 2022
- 2 min
How are insurgent brands winning disproportionately in Consumer Products?
Bain & Co define Insurgent brands as those with sales of $25 million+ and outgrowing their category 10 X. Their research (Mar 2022) found...
uzmakrauf
- Jul 7, 2022
- 2 min
To better sell to Black consumers, understand their heritage
Where people come from and grew up eating and doing, matters to them. Most ethnic groups have strong buying preferences tied to their...
uzmakrauf
- Jul 4, 2022
- 2 min
How Apple's iPhone transformed the world
Apple’s iPhone, launched 15 years ago (Jun 29, 2007), has transformed the world – how they evolved it to become our world in our pocket...
uzmakrauf
- May 24, 2022
- 1 min
Brand and capability building are often overlooked as strong business KPIs
To achieve strong business ROI, it is critical to get the right evaluation metrics established upfront. This helps ensure investments...
uzmakrauf
- May 19, 2022
- 2 min
Sustainability is a growing driver of brand choice - Fashion has opportunities across life-cycle
Sustainability is a growing driver of brand choice for Consumers, particularly youth. But most industries have a long way to go to...
uzmakrauf
- May 12, 2022
- 1 min
Brands need to prepare for sales impact as inflation drives people to defer, reduce or trade down
COVID related concerns are thankfully slowing, and consumers feeling more comfortable re-engaging in activities they had stepped away...
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