Investments in Influencer Marketing continue to grow: eMarketer forecasts (Nov 2022) that companies will spend $5 billion on it in 2022,...

Interesting case study underway, as Kraft Heinz, the world’s 5th largest food and beverage conglomerate tries to recover from its lack...

Record high inflation has been eating into people’s savings and restricted their spending, as they pay higher prices for gas, food and a...

Consumers are having to adapt in this high inflation environment. 🛠 2 out of every 3 (66%) consumers are changing how they manage their...

Harvard Business Review says “yes”, eMarketer forecasts “no”. It's certainly interesting to review their perspectives. 📺 💻 First,...

Marketing channels and ways to advertise to shoppers continue to evolve. These are driven by ongoing innovation but also by new macro...

To achieve strong business ROI, it is critical to get the right evaluation metrics established upfront. This helps ensure investments...

COVID related concerns are thankfully slowing, and consumers feeling more comfortable re-engaging in activities they had stepped away...

“Half my advertising spend is wasted; the trouble is, I don't know which half.” - John Wanamaker. 100 years after he made this famous...

A further +13.6% increase in marketing budgets is expected this year. These are finding from “The CMO Survey”, Feb 2022 of 320,...

The global gaming industry may be worth $219 billion by 2024 (+9% CAGR from 2019) with 3 billion enthusiastic players globally in 2021...

During these inflationary times, companies are getting creative in how they pass on rising costs to their customers. Actual increases for...

Brand strength matters, but investment against it needs to be profitable! This requires analytical rigor to evaluate the spends ROI....