Our Thought Leadership
Strengthen your long-term strategies by incorporating macro trends and broader industry insights. In our blog posts we share our thought leadership on various aspects of the Consumer Experience Journey plus other topics to enhance your decision making.
Selling Direct-To-Consumer (DTC) — 5 Brand Opportunity Areas
📱 Gen Z's Social Media Expectations: How Well Are You Meeting Them?
Want to invest in Influencer Marketing? Here are 7 ways to get strong ROI
How did Amazon's Prime day perform?
Grocery eCommerce could triple in household penetration, but are Grocers ready to deliver?
Is TV advertising making a comeback?
Growing marketing channel: Retail Media Networks
PODCAST: Question the Marketing ROI Question
Marketing spend grew +10.3% this past year, the highest growth in a decade.
The next advertising platform – Gaming 🎮 – opportunity but with growing pains
How can Marketers get Consumers to share their data in this heightened privacy world?
B2B customers now have greater expectations from suppliers for growth
Social commerce growing 3X and democratizing opportunities for smaller brands
Online ratings can lead to better products