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Our Thought Leadership
Strengthen your long-term strategies by incorporating macro trends and broader industry insights. In our blog posts we share our thought leadership on various aspects of the Consumer Experience Journey plus other topics to enhance your decision making.
The CPG Consumer Journey Has Shifted. Has Your Investment Model?
How the CPG Consumer journey has permanently shifted since the pandemic — and where most brands are misallocating investment. Key insights for CPG leaders.
uzmakrauf
6 days ago14 min read
The Consumer Electronics Journey Has Shifted. Has Your Investment Strategy?
How the consumer electronics journey has permanently shifted since the pandemic — and where most CE brands are misallocating investment. Key insights for CE leaders.
uzmakrauf
Feb 227 min read
Bigger Decisions, Tighter Budgets: Why You Need a Learning Plan in 2026
A comprehensive framework for building 2026 learning plans that get funded. Includes 8-step process, client priorities, and strategies for CPG and CE brands to turn budget constraints into competitive advantage.
uzmakrauf
Oct 1, 20258 min read
Selling Direct-To-Consumer (DTC) — 5 Brand Opportunity Areas
The pandemic accelerated digital sales with brands increasing their focus on selling Direct-to-Consumer (DTC) vs just through retailer...
uzmakrauf
Dec 18, 20231 min read
Grocery eCommerce could triple in household penetration, but are Grocers ready to deliver?
Grocery eCommerce sales accelerated during the pandemic and are expected to continue to grow. McKinsey’s Apr’22 report says it could...
uzmakrauf
Jun 28, 20221 min read
Is TV advertising making a comeback?
Harvard Business Review says “yes”, eMarketer forecasts “no”. It's certainly interesting to review their perspectives. 📺 💻 First,...
uzmakrauf
Jun 22, 20222 min read
Growing marketing channel: Retail Media Networks
Marketing channels and ways to advertise to shoppers continue to evolve. These are driven by ongoing innovation but also by new macro...
uzmakrauf
Jun 14, 20222 min read
PODCAST: Question the Marketing ROI Question
“Half my advertising spend is wasted; the trouble is, I don't know which half.” - John Wanamaker. 100 years after he made this famous...
uzmakrauf
May 5, 20221 min read
How can Marketers get Consumers to share their data in this heightened privacy world?
Web-based cookies that have helped marketers target and engage their customers online with relevant advertising content are now being...
uzmakrauf
Apr 20, 20222 min read
B2B customers now have greater expectations from suppliers for growth
Just as consumers want a personalized, always on, seamless Omnichannel experience, the same is increasingly true for B2B customers. The...
uzmakrauf
Apr 13, 20222 min read
Online ratings can lead to better products
During the Pandemic lockdown, e-commerce had ten years’ growth in Q1 2020 in US. The volume of online ratings and reviews surged,...
uzmakrauf
Nov 17, 20212 min read
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