Our Thought Leadership 

Deloitte finds 90% of retailers want stronger brand collaboration – yet most CPG and CE brands show up to buyer meetings with the wrong briefcase. The gap isn't data. It's translation: connecting consumer motivation, shopper behavior, and retailer economics into a growth plan that earns strategic partner status. This article breaks down what retailers are actually evaluating, what it costs brands who miss it, and how winning organizations close the gap.

Since 2020, cumulative grocery price increases of ~30%, the rise of $60B+ retail media, and mainstreaming of Gen AI have permanently reshaped how consumers discover, evaluate, and buy CPG products. True brand loyalty has fallen to 29%. Yet most CPG organizations still invest using legacy funnel assumptions. This report maps what's changed across every phase of the consumer journey – and what it demands of brands competing for choice, loyalty, and lifetime value.

How consumers discover, evaluate, and buy consumer electronics has permanently shifted. Only 25% stay loyal to a single CE brand. Under 10% visit manufacturer websites. And 74% of loyalty is built post-purchase – a phase most CE brands systematically underfund. With pandemic-era devices now entering replacement cycles, the brands that align investment to how consumers actually decide will capture that demand. This report maps what's changed across every journey phase.

The 'average' consumer is a deceptive baseline. In 2026, a K-shaped divergence has split consumers, retailers, and brands into two accelerating extremes – while the undifferentiated middle shrinks. This report analyzes five macro-trend divergences impacting CPG and Consumer Electronics: macroeconomic asymmetry, the new consumer calculus, unified commerce, the barbell marketplace, and technology's new rules. With 29 data sources and sector-specific strategies.

A comprehensive framework for building learning plans that get funded. Includes 8-step process (with our Free Template), client priorities, and strategies for CPG and CE brands to turn budget constraints into competitive advantage.

This HBR-backed blog explores five question types and strategic questioning CXOs can use to improve decisions and loyalty.

Identify the insights you need for 7 phases of your consumer journey to grow loyalty, ROI and sales. Transform your strategies for success.

Challenging market environments force business leaders to make tough choices on where to invest their ever tightening budget to drive...

The pandemic accelerated digital sales with brands increasing their focus on selling Direct-to-Consumer (DTC) vs just through retailer...

Your brand's loyalty is built or lost with every consumer interaction. And not just till they buy, but throughout their entire experience...

Traditional marketing departments often suffer from self-imposed dichotomies: Brand marketers focus on big picture advertising campaigns...

Is your brand attuned to the consumer's perspective? In an ever-evolving business climate where COVID shutdowns and rampant inflations...

For brands to thrive they must know and activate across all critical touchpoints of their Consumers full experience journeys.

In today's dynamic business landscape, understanding your customers comprehensively is critical for driving higher returns on investment...

In the ever-evolving landscape of consumer behavior, one thing remains constant: change. Today's customers are more diverse, digitally...

Persistent inflation has sparked significant behavior changes across American income groups. The ongoing budget pressures have resulted...

Designing the right kind of journey for your product and customers is crucial for driving business success and building customer loyalty....

Trust is critical to a company's success and if lost, often has financial consequences: A company loses 30% of its value when it loses...

Although many companies claim to prioritize the customer experience, not all customers may feel that this is the case. So, what sets a...

Persistent inflation is driven by a mix of low supply and high demand. During the pandemic, people’s savings grew, most notably for...