The 7+1 phases of your Consumer Journey — Essential insights brands need to succeed
Identify the insights you need for 7 phases of your consumer journey to grow loyalty, ROI and sales. Transform your strategies for success.
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Our Thought Leadership
Strengthen your long-term strategies by incorporating macro trends and broader industry insights. In our blog posts we share our thought leadership on various aspects of the Consumer Experience Journey plus other topics to enhance your decision making.
uzmakrauf
- Jan 22
- 4 min
The Marketer’s Balancing Act: Short-Term Sales or Long-Term Brand Legacy?
Challenging market environments force business leaders to make tough choices on where to invest their ever tightening budget to drive...
uzmakrauf
- Dec 18, 2023
- 1 min
Selling Direct-To-Consumer (DTC) — 5 Brand Opportunity Areas
The pandemic accelerated digital sales with brands increasing their focus on selling Direct-to-Consumer (DTC) vs just through retailer...
uzmakrauf
- Nov 3, 2023
- 1 min
Grow Your Brand Loyalty — 6 Ways How
Your brand's loyalty is built or lost with every consumer interaction. And not just till they buy, but throughout their entire experience...
uzmakrauf
- Jul 31, 2023
- 4 min
How Full-Funnel Marketing Metrics Empower a Seamless Brand Experience
Traditional marketing departments often suffer from self-imposed dichotomies: Brand marketers focus on big picture advertising campaigns...
uzmakrauf
- Jul 19, 2023
- 3 min
Decoding the Consumer Experience Journey: Your Key to Business Success
Is your brand attuned to the consumer's perspective? In an ever-evolving business climate where COVID shutdowns and rampant inflations...
uzmakrauf
- Jun 13, 2023
- 4 min
Unlocking Your Full Customer Journey: Why Comprehensive Understanding is Essential
For brands to thrive they must know and activate across all critical touchpoints of their Consumers full experience journeys.
uzmakrauf
- Jun 1, 2023
- 3 min
Go Beyond Demographics: Get Higher ROIs with Nuanced Consumer Journey Mapping
In today's dynamic business landscape, understanding your customers comprehensively is critical for driving higher returns on investment...
uzmakrauf
- May 24, 2023
- 3 min
Staying Ahead of the Curve: Decoding Unpredictable Customer Behavior
In the ever-evolving landscape of consumer behavior, one thing remains constant: change. Today's customers are more diverse, digitally...
uzmakrauf
- May 12, 2023
- 2 min
Trading Down or Trading Up: How Is Your Brand Managing Shifts in Consumer Loyalty?
Persistent inflation has sparked significant behavior changes across American income groups. The ongoing budget pressures have resulted...
uzmakrauf
- May 1, 2023
- 2 min
Craft the Perfect Customer Journey - They Shouldn’t always be Effortless or Predictable
Designing the right kind of journey for your product and customers is crucial for driving business success and building customer loyalty....
uzmakrauf
- Mar 1, 2023
- 2 min
Trust drives Customer loyalty — 4 key factors of trust and how to measure them
Trust is critical to a company's success and if lost, often has financial consequences: A company loses 30% of its value when it loses...
uzmakrauf
- Feb 15, 2023
- 1 min
How well does your Brand Experience stand out?
Although many companies claim to prioritize the customer experience, not all customers may feel that this is the case. So, what sets a...
uzmakrauf
- Jan 26, 2023
- 2 min
“Luxury” brands continue strong growth in spite of economic uncertainty
Persistent inflation is driven by a mix of low supply and high demand. During the pandemic, people’s savings grew, most notably for...
uzmakrauf
- Dec 27, 2022
- 3 min
Marketing to the Next Generation: 8 Tips for Reaching Gen Z and Millennials
How brands need to market to different generations is constantly evolving. Gen Z and Millennials represent two distinct groups with...
uzmakrauf
- Dec 15, 2022
- 2 min
We are All Aging ... 6 Shifts to Support to Make Old Age Healthier
The number of older adults, 65+ age, is expected to more than double by 2050, growing from 9.4 % to 16.5% of the total global population....
uzmakrauf
- Aug 16, 2022
- 2 min
To command a price premium, brands must focus on trust and actions vs just image
For consumers to be willing to pay a higher price for their products, brands must focus on strong consumer trust and demonstrate action...
uzmakrauf
- Apr 13, 2022
- 2 min
B2B customers now have greater expectations from suppliers for growth
Just as consumers want a personalized, always on, seamless Omnichannel experience, the same is increasingly true for B2B customers. The...
uzmakrauf
- Feb 25, 2022
- 2 min
Telehealth grew 38X – patients really like it, but most physicians don't
During the pandemic, Telehealth use grew 38X vs pre-pandemic. This was driven by patients who really like it and want more, however, most...
uzmakrauf
- Feb 8, 2022
- 2 min
With ecommerce here to stay, how should physical stores now be best managed?
Online penetration was ~30% higher in August 2021 after stores reopened vs pre-COVID, showing ecommerce is here to stay. Retailers and...
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