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Our Thought Leadership
Strengthen your long-term strategies by incorporating macro trends and broader industry insights. In our blog posts we share our thought leadership on various aspects of the Consumer Experience Journey plus other topics to enhance your decision making.
The CPG Consumer Journey Has Shifted. Has Your Investment Model?
How the CPG Consumer journey has permanently shifted since the pandemic — and where most brands are misallocating investment. Key insights for CPG leaders.
uzmakrauf
6 days ago14 min read
The Consumer Electronics Journey Has Shifted. Has Your Investment Strategy?
How the consumer electronics journey has permanently shifted since the pandemic — and where most CE brands are misallocating investment. Key insights for CE leaders.
uzmakrauf
Feb 227 min read
Bigger Decisions, Tighter Budgets: Why You Need a Learning Plan in 2026
A comprehensive framework for building 2026 learning plans that get funded. Includes 8-step process, client priorities, and strategies for CPG and CE brands to turn budget constraints into competitive advantage.
uzmakrauf
Oct 1, 20258 min read
In an Era of Instant Answers — Great CXOs Must Compete on Questions
This HBR-backed blog explores five question types and strategic questioning CXOs can use to improve decisions and loyalty.
uzmakrauf
May 20, 20257 min read
The 7+1 phases of your Consumer Journey — Essential insights brands need to succeed
Identify the insights you need for 7 phases of your consumer journey to grow loyalty, ROI and sales. Transform your strategies for success.
uzmakrauf
Feb 21, 20244 min read
🔉 Podcast: Importance of Consumer and Market Insights
Uzma Rauf's "Consumer Insights Podcast" with Stravito delved into a variety of topics critical for marketers and insights professionals
uzmakrauf
Feb 2, 20241 min read
Engaging Your Multifaceted Modern Consumer
The face of America continues to change. Ethnic minorities are growing, with the fastest being “mixed” races. The US is aging, with...
uzmakrauf
Nov 11, 20237 min read
Decoding the Consumer Experience Journey: Your Key to Business Success
Is your brand attuned to the consumer's perspective? In an ever-evolving business climate where COVID shutdowns and rampant inflations...
uzmakrauf
Jul 19, 20233 min read
Unlocking Your Full Customer Journey: Why Comprehensive Understanding is Essential
For brands to thrive they must know and activate across all critical touchpoints of their Consumers full experience journeys.
uzmakrauf
Jun 13, 20234 min read
Beyond the Lipstick Effect: Unveiling Modern Splurge Behavior
In times of economic uncertainty, managing finances becomes a priority for individuals. However, the desire to indulge oneself...
uzmakrauf
Jun 7, 20233 min read
Go Beyond Demographics: Get Higher ROIs with Nuanced Consumer Journey Mapping
In today's dynamic business landscape, understanding your customers comprehensively is critical for driving higher returns on investment...
uzmakrauf
Jun 1, 20233 min read
Staying Ahead of the Curve: Decoding Unpredictable Customer Behavior
In the ever-evolving landscape of consumer behavior, one thing remains constant: change. Today's customers are more diverse, digitally...
uzmakrauf
May 24, 20233 min read
Trading Down or Trading Up: How Is Your Brand Managing Shifts in Consumer Loyalty?
Persistent inflation has sparked significant behavior changes across American income groups. The ongoing budget pressures have resulted...
uzmakrauf
May 12, 20232 min read
Craft the Perfect Customer Journey - They Shouldn’t always be Effortless or Predictable
Designing the right kind of journey for your product and customers is crucial for driving business success and building customer loyalty....
uzmakrauf
May 1, 20232 min read
How 💪🏼 powerful (or not) people feel has an unexpected impact on how they shop
Harvard Business Review (Oct ’22) research finds interesting, counter-intuitive learning on how our “need for variety” when shopping is...
uzmakrauf
Mar 17, 20232 min read
U.S. Population Growth hits record lows in 2020-2022
👪 US Census Bureau’s Dec’22 report found, for year ending Jul 1, 2022 population growth has stalled. This has implications for people...
uzmakrauf
Jan 11, 20232 min read
Marketing to the Next Generation: 8 Tips for Reaching Gen Z and Millennials
How brands need to market to different generations is constantly evolving. Gen Z and Millennials represent two distinct groups with...
uzmakrauf
Dec 27, 20223 min read
Consumers are bifurcated – some pulling back, while others spend more. Why?
With record high inflation, lower income households are now cutting back or trading down, while higher income continue to buy almost like...
uzmakrauf
Sep 1, 20222 min read
Inflation hit a new 4-decade record of 9.1% in June 2022 vs last year — are Millennials responsible?
Ongoing steep price hikes continue (Fuel +60%, Energy +42% and food +10% vs last June). These are due to a mix of high consumer demand...
uzmakrauf
Jul 17, 20222 min read
To better sell to Black consumers, understand their heritage
Where people come from and grew up eating and doing, matters to them. Most ethnic groups have strong buying preferences tied to their...
uzmakrauf
Jul 7, 20222 min read
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