Decoding the Consumer Experience Journey: Your Key to Business Success
Is your brand attuned to the consumer's perspective? In an ever-evolving business climate where COVID shutdowns and rampant inflations...
top of page
Supercharge Your Growth By Unlocking Your Consumers’ Experience Journeys
Our thought leadership perspectives
Get inspiration for successful strategies by widening your context for decision making.
Leverage macro trends and broader industry insights!
Khatanalytics' experts thoughtfully curate, analyze and synthesize insightful reports and articles from industry leading consulting firms (like McKinsey, HBR) and news publications (like WSJ, NY Times).
We add our thought leadership perspectives on why these topics matter.
New learning updated regularly, hope you find useful. Enjoy!
uzmakrauf
- Jun 13
- 4 min
Unlocking Your Full Customer Journey: Why Comprehensive Understanding is Essential
For brands to thrive they must know and activate across all critical touchpoints of their Consumers full experience journeys.
uzmakrauf
- Jun 7
- 3 min
Beyond the Lipstick Effect: Unveiling Modern Splurge Behavior
In times of economic uncertainty, managing finances becomes a priority for individuals. However, the desire to indulge oneself...
uzmakrauf
- Jun 1
- 2 min
Go Beyond Demographics: Get Higher ROIs with Nuanced Consumer Journey Mapping
In today's dynamic business landscape, understanding your customers at a profound level is critical for driving higher returns on...
uzmakrauf
- May 24
- 3 min
Staying Ahead of the Curve: Decoding Unpredictable Customer Behavior
In the ever-evolving landscape of consumer behavior, one thing remains constant: change. Today's customers are more diverse, digitally...
uzmakrauf
- May 12
- 2 min
Trading Down or Trading Up: How Is Your Brand Managing Shifts in Consumer Loyalty?
Persistent inflation has sparked significant behavior changes across American income groups. The ongoing budget pressures have resulted...
uzmakrauf
- May 1
- 2 min
Craft the Perfect Customer Journey - They Shouldn’t always be Effortless or Predictable
Designing the right kind of journey for your product and customers is crucial for driving business success and building customer loyalty....
uzmakrauf
- Mar 17
- 2 min
How 💪🏼 powerful (or not) people feel has an unexpected impact on how they shop
Harvard Business Review (Oct ’22) research finds interesting, counter-intuitive learning on how our “need for variety” when shopping is...
uzmakrauf
- Feb 7
- 2 min
📱 Gen Z's Social Media Expectations: How Well Are You Meeting Them?
Are Teens your target audience? With their high use of social media … do you know which platforms to connect with them on? In today's...
uzmakrauf
- Jan 11
- 2 min
U.S. Population Growth hits record lows in 2020-2022
👪 US Census Bureau’s Dec’22 report found, for year ending Jul 1, 2022 population growth has stalled. This has implications for people...
uzmakrauf
- Jan 8
- 1 min
Customer Experience Insights can boost your Account Planning, here are 5 ways
When doing account planning, most B2B companies focus on the size of the customer business and ignore the role customer experience...
uzmakrauf
- Dec 27, 2022
- 3 min
Marketing to the Next Generation: 8 Tips for Reaching Gen Z and Millennials
How brands need to market to different generations is constantly evolving. Gen Z and Millennials represent two distinct groups with...
uzmakrauf
- Dec 15, 2022
- 2 min
We are All Aging ... 6 Shifts to Support to Make Old Age Healthier
The number of older adults, 65+ age, is expected to more than double by 2050, growing from 9.4 % to 16.5% of the total global population....
uzmakrauf
- Sep 1, 2022
- 2 min
Consumers are bifurcated – some pulling back, while others spend more. Why?
With record high inflation, lower income households are now cutting back or trading down, while higher income continue to buy almost like...
uzmakrauf
- Jul 17, 2022
- 2 min
Inflation hit a new 4-decade record of 9.1% in June 2022 vs last year — are Millennials responsible?
Ongoing steep price hikes continue (Fuel +60%, Energy +42% and food +10% vs last June). These are due to a mix of high consumer demand...
uzmakrauf
- Jul 7, 2022
- 2 min
To better sell to Black consumers, understand their heritage
Where people come from and grew up eating and doing, matters to them. Most ethnic groups have strong buying preferences tied to their...
uzmakrauf
- Apr 20, 2022
- 2 min
How can Marketers get Consumers to share their data in this heightened privacy world?
Web-based cookies that have helped marketers target and engage their customers online with relevant advertising content are now being...
uzmakrauf
- Mar 22, 2022
- 1 min
Where’s the money? With older Americans 65+
As restrictions from Pandemic loosen in Q2 2022, older Americans (age 65+, mainly Boomers) are expected to help boost overall spending....
uzmakrauf
- Jan 6, 2022
- 2 min
GenZ continues to fascinate marketers who are cautious of getting it wrong with them.
This future consumer is likely the largest global cohort, at over 2 billion people, with an estimated $360 billion in spending power, and...
uzmakrauf
- Dec 16, 2021
- 2 min
$300 billion revenue opportunity by serving the Black consumer
“For decades, Black consumers have been regularly overlooked by companies that don’t see them as a priority demographic. Black consumers...
bottom of page