👪 US Census Bureau’s Dec’22 report found, for year ending Jul 1, 2022 population growth has stalled. This has implications for people...

Harvard Business Review (Oct ’22) research finds interesting, counter-intuitive learning on how our “need for variety” when shopping is...

When doing account planning, most B2B companies focus on the size of the customer business and ignore the role customer experience...

Are Teens your target audience? With their high use of social media … do you know which platforms to connect with them on? According to...

How brands need to market to different generations is constantly evolving. Gen Z and Millennials represent two distinct groups with...

Designing the right kind of journey for your product and customers is crucial for driving business success and building customer loyalty....

The number of older adults, 65+ age, is expected to more than double by 2050, growing from 9.4 % to 16.5% of the total global population....

With record high inflation, lower income households are now cutting back or trading down, while higher income continue to buy almost like...

Ongoing steep price hikes continue (Fuel +60%, Energy +42% and food +10% vs last June). These are due to a mix of high consumer demand...

Where people come from and grew up eating and doing, matters to them. Most ethnic groups have strong buying preferences tied to their...

Web-based cookies that have helped marketers target and engage their customers online with relevant advertising content are now being...

As restrictions from Pandemic loosen in Q2 2022, older Americans (age 65+, mainly Boomers) are expected to help boost overall spending....

This future consumer is likely the largest global cohort, at over 2 billion people, with an estimated $360 billion in spending power, and...

“For decades, Black consumers have been regularly overlooked by companies that don’t see them as a priority demographic. Black consumers...

US Demographics - Asian Americans growth