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Our Thought Leadership
Strengthen your long-term strategies by incorporating macro trends and broader industry insights. In our blog posts we share our thought leadership on various aspects of the Consumer Experience Journey plus other topics to enhance your decision making.
Bigger Decisions, Tighter Budgets: Why 2026 Needs a Learning Plan
A comprehensive framework for building 2026 learning plans that get funded. Includes 8-step process, client priorities, and strategies for CPG and CE brands to turn budget constraints into competitive advantage.
uzmakrauf
Sep 308 min read
In an Era of Instant Answers — Great CXOs Must Compete on Questions
This HBR-backed blog explores five question types and strategic questioning CXOs can use to improve decisions and loyalty.
uzmakrauf
May 207 min read
🔉 Podcast: Importance of Consumer and Market Insights
Uzma Rauf's "Consumer Insights Podcast" with Stravito delved into a variety of topics critical for marketers and insights professionals
uzmakrauf
Feb 2, 20241 min read
Customer Experience Insights can boost your Account Planning, here are 5 ways
When doing account planning, most B2B companies focus on the size of the customer business and ignore the role customer experience...
uzmakrauf
Jan 8, 20231 min read
Brand and capability building are often overlooked as strong business KPIs
To achieve strong business ROI, it is critical to get the right evaluation metrics established upfront. This helps ensure investments...
uzmakrauf
May 24, 20221 min read
Restoring TRUST is key to societal stability — business expected to lead this
Almost 1 in 2 people globally consider government and media as “a dividing force in society”, while businesses and NGOs as more...
uzmakrauf
Jan 20, 20221 min read
Today's half-life of skills learned is not even 5 years — help employees learn how to learn
“Today, the half-life of learned skills is not even 5 years—fewer than 3 for digital skills” [BCG Nov’21 report] With the current race to...
uzmakrauf
Dec 22, 20211 min read
Bias is a major issue in our Hiring process
Bias is inherent in us humans but also found in machine AI that is used to narrow down huge job applicant pools. Machine algorithms have...
uzmakrauf
Dec 9, 20211 min read
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