Our Thought Leadership
Strengthen your long-term strategies by incorporating macro trends and broader industry insights. In our blog posts we share our thought leadership on various aspects of the Consumer Experience Journey plus other topics to enhance your decision making.
The New Branding Battlefield: When Corporate Goliaths Meet Individual Davids
Staying Ahead of the Curve: Decoding Unpredictable Customer Behavior
Trading Down or Trading Up: How Is Your Brand Managing Shifts in Consumer Loyalty?
U.S. Population Growth hits record lows in 2020-2022
So… was Black Friday 2022 a success? Here is a breakdown
Consumers are excited for the holidays — how will inflation impact them?
Consumers are bifurcated – some pulling back, while others spend more. Why?
Price increases are everywhere – or are they?
What behavior changes are consumers now making to manage record high inflation?
Do you know why managing Consumer Confidence is so critical for managing inflation?
Inflation hit a new 4-decade record of 9.1% in June 2022 vs last year — are Millennials responsible?
How did Amazon's Prime day perform?
Record inflation of +8.6% in May’22 challenging Consumers and Policy Makers
Sustainability is a growing driver of brand choice - Fashion has opportunities across life-cycle
Brands need to prepare for sales impact as inflation drives people to defer, reduce or trade down
10 lessons from the first two years of COVID-19
Spend on Gaming grew +75% during pandemic as people stuck at home sought fun.
Telehealth grew 38X – patients really like it, but most physicians don't
The creative, hidden ways companies pass on rising costs to customers
Restoring TRUST is key to societal stability — business expected to lead this