The New Branding Battlefield: When Corporate Goliaths Meet Individual Davids
In the proverbial David versus Goliath battle of branding, David has not only found his sling but has also acquired drones, social media,...
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Our Thought Leadership
Strengthen your long-term strategies by incorporating macro trends and broader industry insights. In our blog posts we share our thought leadership on various aspects of the Consumer Experience Journey plus other topics to enhance your decision making.
uzmakrauf
- May 24, 2023
- 3 min
Staying Ahead of the Curve: Decoding Unpredictable Customer Behavior
In the ever-evolving landscape of consumer behavior, one thing remains constant: change. Today's customers are more diverse, digitally...
uzmakrauf
- May 12, 2023
- 2 min
Trading Down or Trading Up: How Is Your Brand Managing Shifts in Consumer Loyalty?
Persistent inflation has sparked significant behavior changes across American income groups. The ongoing budget pressures have resulted...
uzmakrauf
- Jan 11, 2023
- 2 min
U.S. Population Growth hits record lows in 2020-2022
👪 US Census Bureau’s Dec’22 report found, for year ending Jul 1, 2022 population growth has stalled. This has implications for people...
uzmakrauf
- Dec 1, 2022
- 2 min
So… was Black Friday 2022 a success? Here is a breakdown
While most Consumers are excited for the holidays, with continuing high inflation (+7.7% Oct 2022 vs Oct 2021), they are expected to be...
uzmakrauf
- Nov 8, 2022
- 3 min
Consumers are excited for the holidays — how will inflation impact them?
With inflation at a four-decade high since March this year, consumers have been readjusting how they spend, including trading down to...
uzmakrauf
- Sep 1, 2022
- 2 min
Consumers are bifurcated – some pulling back, while others spend more. Why?
With record high inflation, lower income households are now cutting back or trading down, while higher income continue to buy almost like...
uzmakrauf
- Aug 30, 2022
- 1 min
Price increases are everywhere – or are they?
Record high inflation has been eating into people’s savings and restricted their spending, as they pay higher prices for gas, food and a...
uzmakrauf
- Aug 24, 2022
- 1 min
What behavior changes are consumers now making to manage record high inflation?
Consumers are having to adapt in this high inflation environment. 🛠 2 out of every 3 (66%) consumers are changing how they manage their...
uzmakrauf
- Aug 6, 2022
- 1 min
Do you know why managing Consumer Confidence is so critical for managing inflation?
It’s because people behave based on how they “feel”. If we feel things are going to get worse, and prices will go up ↠ we could start...
uzmakrauf
- Jul 17, 2022
- 2 min
Inflation hit a new 4-decade record of 9.1% in June 2022 vs last year — are Millennials responsible?
Ongoing steep price hikes continue (Fuel +60%, Energy +42% and food +10% vs last June). These are due to a mix of high consumer demand...
uzmakrauf
- Jul 14, 2022
- 2 min
How did Amazon's Prime day perform?
Amazon's Prime Day event was July 12-13 2022, ... here are some topline results: With now 200 million Prime members, Amazon said they...
uzmakrauf
- Jun 11, 2022
- 2 min
Record inflation of +8.6% in May’22 challenging Consumers and Policy Makers
A new 40-year inflation growth record of +8.6% vs last year was set this May with ongoing price increases for gas, shelter, groceries,...
uzmakrauf
- May 19, 2022
- 2 min
Sustainability is a growing driver of brand choice - Fashion has opportunities across life-cycle
Sustainability is a growing driver of brand choice for Consumers, particularly youth. But most industries have a long way to go to...
uzmakrauf
- May 12, 2022
- 1 min
Brands need to prepare for sales impact as inflation drives people to defer, reduce or trade down
COVID related concerns are thankfully slowing, and consumers feeling more comfortable re-engaging in activities they had stepped away...
uzmakrauf
- Mar 10, 2022
- 1 min
10 lessons from the first two years of COVID-19
McKinsey shares 10 lessons from the first two years of COVID-19 on the 2nd anniversary of World Health Organization (WHO) declaring...
uzmakrauf
- Mar 3, 2022
- 1 min
Spend on Gaming grew +75% during pandemic as people stuck at home sought fun.
About 3 billion global players expected by end 2021 and revenue of >$200 billion by 2023. BCG report (Dec’21) notes This revenue is...
uzmakrauf
- Feb 25, 2022
- 2 min
Telehealth grew 38X – patients really like it, but most physicians don't
During the pandemic, Telehealth use grew 38X vs pre-pandemic. This was driven by patients who really like it and want more, however, most...
uzmakrauf
- Feb 17, 2022
- 2 min
The creative, hidden ways companies pass on rising costs to customers
During these inflationary times, companies are getting creative in how they pass on rising costs to their customers. Actual increases for...
uzmakrauf
- Jan 20, 2022
- 1 min
Restoring TRUST is key to societal stability — business expected to lead this
Almost 1 in 2 people globally consider government and media as “a dividing force in society”, while businesses and NGOs as more...
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