Our Thought Leadership 

Are you still planning for an "average" consumer that no longer exists? In 2026, the top 20% are spending freely while the bottom 60% have hit a ceiling. Retailers are splitting into value fortresses and experiential destinations. Brands are squeezed between insurgents and private label. This report maps five divergences hiding in your data - and what to do about them.

A comprehensive framework for building 2026 learning plans that get funded. Includes 8-step process, client priorities, and strategies for CPG and CE brands to turn budget constraints into competitive advantage.

This HBR-backed blog explores five question types and strategic questioning CXOs can use to improve decisions and loyalty.

In the proverbial David versus Goliath battle of branding, David has not only found his sling but has also acquired drones, social media,...

In the ever-evolving landscape of consumer behavior, one thing remains constant: change. Today's customers are more diverse, digitally...

Persistent inflation has sparked significant behavior changes across American income groups. The ongoing budget pressures have resulted...

👪 US Census Bureau’s Dec’22 report found, for year ending Jul 1, 2022 population growth has stalled. This has implications for people...

With record high inflation, lower income households are now cutting back or trading down, while higher income continue to buy almost like...

Consumers are having to adapt in this high inflation environment. 🛠 2 out of every 3 (66%) consumers are changing how they manage their...

It’s because people behave based on how they “feel”. If we feel things are going to get worse, and prices will go up ↠ we could start...

Ongoing steep price hikes continue (Fuel +60%, Energy +42% and food +10% vs last June). These are due to a mix of high consumer demand...

During these inflationary times, companies are getting creative in how they pass on rising costs to their customers. Actual increases for...

Do your business plans consider macro trend shifts? As example, US Household formats are shifting — there may be ways for you to engage...