Our Thought Leadership 

Since 2020, cumulative grocery price increases of ~30%, the rise of $60B+ retail media, and mainstreaming of Gen AI have permanently reshaped how consumers discover, evaluate, and buy CPG products. True brand loyalty has fallen to 29%. Yet most CPG organizations still invest using legacy funnel assumptions. This report maps what's changed across every phase of the consumer journey – and what it demands of brands competing for choice, loyalty, and lifetime value.

How consumers discover, evaluate, and buy consumer electronics has permanently shifted. Only 25% stay loyal to a single CE brand. Under 10% visit manufacturer websites. And 74% of loyalty is built post-purchase – a phase most CE brands systematically underfund. With pandemic-era devices now entering replacement cycles, the brands that align investment to how consumers actually decide will capture that demand. This report maps what's changed across every journey phase.

Identify the insights you need for 7 phases of your consumer journey to grow loyalty, ROI and sales. Transform your strategies for success.

Uzma Rauf's "Consumer Insights Podcast" with Stravito delved into a variety of topics critical for marketers and insights professionals

Your brand's loyalty is built or lost with every consumer interaction. And not just till they buy, but throughout their entire experience...

Is your brand attuned to the consumer's perspective? In an ever-evolving business climate where COVID shutdowns and rampant inflations...

For brands to thrive they must know and activate across all critical touchpoints of their Consumers full experience journeys.

In today's dynamic business landscape, understanding your customers comprehensively is critical for driving higher returns on investment...

In the ever-evolving landscape of consumer behavior, one thing remains constant: change. Today's customers are more diverse, digitally...

Designing the right kind of journey for your product and customers is crucial for driving business success and building customer loyalty....