Consumer Experience Journeys
Why CEJs matter and how to use them
Do you know how consumers perceive, shop for and use your brand?
In an ever-evolving climate where COVID shutdowns and rampant inflation has dramatically changed consumer behavior, a basic understanding is not enough.
You must be up to date, and fully grasp —then win— every critical touchpoint in their journey with your brand.
Companies that use journey maps
2 X Outperform Competitors
vs those that don’t use
Yet only 47% of companies effectively employ them.
Gartner study
Consumer Experience Journeys:
The Foundation of Your Successful Strategy & Investments
Customer Experience Journey maps
detail what matters most
to your Consumers and Shoppers
across their full journey of using and buying your category.
… So You can …
Engage Your Target audiences
at their most Critical Decision-Making Touchpoints
with the Most Relevant and Compelling
Experiences, Messages and Products
that Grow Your Sales, ROI and long term Loyalty
Your Consumers' Journey is not linear.
Many potential paths and touch-points for your different target consumers.
Khatanalytics Consulting Consumer Journey Learning Framework
Engineer Your Brand's Loyalty Loop
Apply scientific rigor to the art of consumer engagement.
Loyalty Loop:
When Consumers are "Triggered" to shop, they don't go through the full shopping journey, but immediately "decide" and buy the brand they trust and want
Brands that achieve this level of loyalty gain sales faster, for longer, and with higher ROI.
Khatanalytics' Consumer Experience Journey Learning Framework
identifies the critical touchpoints across your full journey that you must win to ultimately grow your loyalty loop.
Our Specialized Approach
Our Proven Consumer Journey Learning Framework uncovers the key decision points of your consumer’s journey so you’re clear on how they shop, buy, and use your products.
Watch our 13-minute video on:
1 - Why Consumer Experience Journey learnings matter
2 - Our proven Learning Framework with 7 critical areas to focus on
3 - Best practice approaches for developing insights & strategies to achieve your goals
