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Consumer Experience Journeys

Why CEJs matter and how to use them

Is your brand fully in tune with your consumer's perspective?

In an ever-evolving business climate where COVID shutdowns and rampant inflation has dramatically changed consumer behavior, knowing your customers is not enough.

You must fully grasp and win their complete journey with your brand.

Companies that use journey maps

2 X  Outperform Competitors

vs those that don’t use

Yet only 47% of companies effectively employ them.

Gartner study

Consumer Experience Journeys
The Foundation of Your Successful Strategy & Investments 

Customer Experience Journey maps

detail what matters most

to your Consumers and Shoppers

across their full journey of using and buying your category.

… So You can …

Engage Your Target audiences

at their most Critical Decision-Making Touchpoints

with the Most Relevant and Compelling 

Experiences, Messages and Products 

that Grow Your Sales, ROI and long term Loyalty

Your Consumers' Journey is not linear.


Many potential paths and touch-points for your different target consumers.

CEJ touchpoints scramble_edited_edited.p

Khatanalytics Consulting Consumer Journey Learning Framework

Our Specialized Approach 

Our Proven Consumer Journey Learning Framework uncovers the key decision points of your consumer’s journey so you’re clear on how they shop, buy, and use your products.

Watch our 13-minute video on:

1 - Why Consumer Experience Journey learnings matter

2 - Our proven Learning Framework with 7 critical areas to focus on

3 - Best practice approaches for developing  insights & strategies to achieve your goals

Supercharge Growth by Unlocking Consumers' Experience Journeys | Khatanalytics Consulting
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CEJ video
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