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Consumer Experience Journeys

Why CEJs matter and how to use them

Do you know how consumers perceive, shop for and use your brand?

In an ever-evolving climate where COVID shutdowns and rampant inflation has dramatically changed consumer behavior, a basic understanding is not enough.

You must be up to date, and fully grasp —then win— every critical touchpoint in their journey with your brand.

Companies that use journey maps

2 X  Outperform Competitors

vs those that don’t use

Yet only 47% of companies effectively employ them.

Gartner study

Custmer journey map with multiple touchpoints

Consumer Experience Journeys:
The Foundation of Your Successful Strategy & Investments 

Customer Experience Journey maps

detail what matters most

to your Consumers and Shoppers

across their full journey of using and buying your category.

… So You can …

Engage Your Target audiences

at their most Critical Decision-Making Touchpoints

with the Most Relevant and Compelling 

Experiences, Messages and Products 

that Grow Your Sales, ROI and long term Loyalty

Your Consumers' Journey is not linear.


Many potential paths and touch-points for your different target consumers.

CEJ touchpoints scramble_edited_edited.p

Khatanalytics Consulting Consumer Journey Learning Framework

Engineer Your Brand's Loyalty Loop

Apply scientific rigor to the art of consumer engagement.

CEJ framework w loyalty loop.png

Loyalty Loop:

When Consumers are "Triggered" to shop, they don't go through the full shopping journey, but immediately "decide" and buy the brand they trust and want

Brands that achieve this level of loyalty gain sales faster, for longer, and with higher ROI.

Khatanalytics' Consumer Experience Journey Learning Framework

identifies the critical touchpoints across your full journey that you must win to ultimately grow your loyalty loop.

Our Specialized Approach 

Our Proven Consumer Journey Learning Framework uncovers the key decision points of your consumer’s journey so you’re clear on how they shop, buy, and use your products.

Watch our 13-minute video on:

1 - Why Consumer Experience Journey learnings matter

2 - Our proven Learning Framework with 7 critical areas to focus on

3 - Best practice approaches for developing  insights & strategies to achieve your goals

Supercharge Growth by Unlocking Consumers' Experience Journeys | Khatanalytics Consulting
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CEJ video
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