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Our Thought Leadership
Strengthen your long-term strategies by incorporating macro trends and broader industry insights. In our blog posts we share our thought leadership on various aspects of the Consumer Experience Journey plus other topics to enhance your decision making.
The 7+1 phases of your Consumer Journey — Essential insights brands need to succeed
Identify the insights you need for 7 phases of your consumer journey to grow loyalty, ROI and sales. Transform your strategies for success.
uzmakrauf
Feb 21, 20244 min read
Decoding the Consumer Experience Journey: Your Key to Business Success
Is your brand attuned to the consumer's perspective? In an ever-evolving business climate where COVID shutdowns and rampant inflations...
uzmakrauf
Jul 19, 20233 min read
Beyond the Lipstick Effect: Unveiling Modern Splurge Behavior
In times of economic uncertainty, managing finances becomes a priority for individuals. However, the desire to indulge oneself...
uzmakrauf
Jun 7, 20233 min read
Staying Ahead of the Curve: Decoding Unpredictable Customer Behavior
In the ever-evolving landscape of consumer behavior, one thing remains constant: change. Today's customers are more diverse, digitally...
uzmakrauf
May 24, 20233 min read
Craft the Perfect Customer Journey - They Shouldn’t always be Effortless or Predictable
Designing the right kind of journey for your product and customers is crucial for driving business success and building customer loyalty....
uzmakrauf
May 1, 20232 min read
How 💪🏼 powerful (or not) people feel has an unexpected impact on how they shop
Harvard Business Review (Oct ’22) research finds interesting, counter-intuitive learning on how our “need for variety” when shopping is...
uzmakrauf
Mar 17, 20232 min read
“Luxury” brands continue strong growth in spite of economic uncertainty
Persistent inflation is driven by a mix of low supply and high demand. During the pandemic, people’s savings grew, most notably for...
uzmakrauf
Jan 26, 20232 min read
We are All Aging ... 6 Shifts to Support to Make Old Age Healthier
The number of older adults, 65+ age, is expected to more than double by 2050, growing from 9.4 % to 16.5% of the total global population....
uzmakrauf
Dec 15, 20222 min read
Luxury brands are prospering and expanding stores despite high inflation
The US consumer is somewhat bifurcated, and we are seeing different behaviors: Those on the lower income scale are starting to struggle...
uzmakrauf
Aug 10, 20221 min read
To better sell to Black consumers, understand their heritage
Where people come from and grew up eating and doing, matters to them. Most ethnic groups have strong buying preferences tied to their...
uzmakrauf
Jul 7, 20222 min read
How Apple's iPhone transformed the world
Apple’s iPhone, launched 15 years ago (Jun 29, 2007), has transformed the world – how they evolved it to become our world in our pocket...
uzmakrauf
Jul 4, 20222 min read
Sustainability is a growing driver of brand choice - Fashion has opportunities across life-cycle
Sustainability is a growing driver of brand choice for Consumers, particularly youth. But most industries have a long way to go to...
uzmakrauf
May 19, 20222 min read
Spend on Gaming grew +75% during pandemic as people stuck at home sought fun.
About 3 billion global players expected by end 2021 and revenue of >$200 billion by 2023. BCG report (Dec’21) notes This revenue is...
uzmakrauf
Mar 3, 20221 min read
Online ratings can lead to better products
During the Pandemic lockdown, e-commerce had ten years’ growth in Q1 2020 in US. The volume of online ratings and reviews surged,...
uzmakrauf
Nov 17, 20212 min read
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