“Luxury” brands continue strong growth in spite of economic uncertainty
Persistent inflation is driven by a mix of low supply and high demand. During the pandemic, people’s savings grew, most notably for...
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How 💪🏼 powerful (or not) people feel has an unexpected impact on how they shop
Harvard Business Review (Oct ’22) research finds interesting, counter-intuitive learning on how our “need for variety” when shopping is...
Craft the Perfect Customer Journey - They Shouldn’t always be Effortless or Predictable
Designing the right kind of journey for your product and customers is crucial for driving business success and building customer loyalty....
We are All Aging ... 6 Shifts to Support to Make Old Age Healthier
The number of older adults, 65+ age, is expected to more than double by 2050, growing from 9.4 % to 16.5% of the total global population....
Luxury brands are prospering and expanding stores despite high inflation
The US consumer is somewhat bifurcated, and we are seeing different behaviors: Those on the lower income scale are starting to struggle...
To better sell to Black consumers, understand their heritage
Where people come from and grew up eating and doing, matters to them. Most ethnic groups have strong buying preferences tied to their...
How Apple's iPhone transformed the world
Apple’s iPhone, launched 15 years ago (Jun 29, 2007), has transformed the world – how they evolved it to become our world in our pocket...
Sustainability is a growing driver of brand choice - Fashion has opportunities across life-cycle
Sustainability is a growing driver of brand choice for Consumers, particularly youth. But most industries have a long way to go to...
Spend on Gaming grew +75% during pandemic as people stuck at home sought fun.
About 3 billion global players expected by end 2021 and revenue of >$200 billion by 2023. BCG report (Dec’21) notes This revenue is...
Online ratings can lead to better products
During the Pandemic lockdown, e-commerce had ten years’ growth in Q1 2020 in US. The volume of online ratings and reviews surged,...
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