Our Thought Leadership 

Deloitte finds 90% of retailers want stronger brand collaboration – yet most CPG and CE brands show up to buyer meetings with the wrong briefcase. The gap isn't data. It's translation: connecting consumer motivation, shopper behavior, and retailer economics into a growth plan that earns strategic partner status. This article breaks down what retailers are actually evaluating, what it costs brands who miss it, and how winning organizations close the gap.

Since 2020, cumulative grocery price increases of ~30%, the rise of $60B+ retail media, and mainstreaming of Gen AI have permanently reshaped how consumers discover, evaluate, and buy CPG products. True brand loyalty has fallen to 29%. Yet most CPG organizations still invest using legacy funnel assumptions. This report maps what's changed across every phase of the consumer journey – and what it demands of brands competing for choice, loyalty, and lifetime value.

How consumers discover, evaluate, and buy consumer electronics has permanently shifted. Only 25% stay loyal to a single CE brand. Under 10% visit manufacturer websites. And 74% of loyalty is built post-purchase – a phase most CE brands systematically underfund. With pandemic-era devices now entering replacement cycles, the brands that align investment to how consumers actually decide will capture that demand. This report maps what's changed across every journey phase.

A comprehensive framework for building learning plans that get funded. Includes 8-step process (with our Free Template), client priorities, and strategies for CPG and CE brands to turn budget constraints into competitive advantage.

This HBR-backed blog explores five question types and strategic questioning CXOs can use to improve decisions and loyalty.

Identify the insights you need for 7 phases of your consumer journey to grow loyalty, ROI and sales. Transform your strategies for success.

Is your brand attuned to the consumer's perspective? In an ever-evolving business climate where COVID shutdowns and rampant inflations...

In times of economic uncertainty, managing finances becomes a priority for individuals. However, the desire to indulge oneself...

In the ever-evolving landscape of consumer behavior, one thing remains constant: change. Today's customers are more diverse, digitally...

Designing the right kind of journey for your product and customers is crucial for driving business success and building customer loyalty....

Harvard Business Review (Oct ’22) research finds interesting, counter-intuitive learning on how our “need for variety” when shopping is...

Persistent inflation is driven by a mix of low supply and high demand. During the pandemic, people’s savings grew, most notably for...

Where people come from and grew up eating and doing, matters to them. Most ethnic groups have strong buying preferences tied to their...

During the Pandemic lockdown, e-commerce had ten years’ growth in Q1 2020 in US. The volume of online ratings and reviews surged,...