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Who we are

Khatanalytics Consulting is a market research practice offering Fortune 100 Insights and Strategy expertise to any company desiring new levels of success through insights.


We have in depth experience with Consumer Products — mainly CPG and Technology

We provide our clients Consumer, Shopper, Customer and Market Insights and Analytics, particularly around the Customer's Experience Journey, and help you build winning strategies.

Uzma Rauf, CEO and founder, and each consultant on her team, has 20+ years hands-on experience in a variety of research and analytical approaches from working at world class companies.

You get the best team to support your project's specific needs.


Our diversity of experience makes our difference.

About Us: About
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Uzma Khatana Rauf

CEO & Founder

Uzma is an accomplished business insights, analytics & strategy executive with diverse industry experience:

  • Samsung - led all Consumer and Shopper Insights 

  • Unilever - led Information Management, Strategic Pricing Analytics and Shopper Insights

  • Nielsen - VP Nielsen Custom Analytics & led Client Service team for Kraft Snacks

Most recently Samsung VP of Consumer, Shopper & Market Insights & Analytics, her team delivered 120+ projects for ~$30 Billion enterprise to achieve critical goals. They partnered with C-Suite, cross functional teams & retail customers to build high ROI strategies.

Uzma's expertise is in planning, thought leadership and strategic, customer journey analysis. She expertly takes disparate information, cuts through complexity to identify growth strategies.  She has extra passion for retail and shoppers and how to better convert them in our evolving, omnichannel (physical ⇄ digital) world.

About Us: About
Uzma profile
Analysis - connecting the dots

Why choose Khatanalytics?

We are committed to helping you build successful strategies with our proven, differentiated capabilities:

Empower Fact-based Decisions

Strengthen your organization's insights acumen to make better decisions with the right data, compelling insights and storytelling.

  • We have a deep grasp of what C-Suite & cross-functional teams need and how to best support you.

Plan Smarter & Cost Effectively

Design & fulfil your learning needs better, faster, and more cost effectively

  • We build comprehensive research frameworks & learning plans tied to achieving your short- to long-term business goals. Great plans save $. 

Leverage Diverse Tool Kit

Use the best approaches to develop breakthrough insights from our wide arsenal of data and analytic approaches

  • Our experience working at diverse manufacturers and agencies brings you tested and proven solutions

Build High Impact Strategies

With ongoing change, gain perspectives on macro trends to develop your innovative, long-term strategies

  • Our strong thought leadership and diverse multi-industry/category expertise helps you elevate your strategies

Client Testimonials

Internal and External Clients provide great feedback


"Uzma is an outstanding leader and expert in gathering meaningful insights that drive critical business decisions and strategies. She is an excellent collaborator and thoughtful planning partner. Her knowledge of contemporary research techniques and their appropriate application is current and second to none. She is an excellent presenter and very effective engaging with senior executives at large customers."

Samsung Electronics, GM & SVP Home Appliances

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