About Khatanalytics
We believe Marketers must focus as much, if not more, on retaining customers as on acquiring new ones.
This isn't just our perspective—it's rooted in market reality
Your 'Leaky Bucket' is costly:
3 new customers are required
to compensate for the loss of
1 existing one
Untapped Core Potential:
80% of value created by the world’s growth companies comes from their core business, primarily unlocking new revenues from existing customers
Source: McKinsey research
CMOs' Loyalty Hurdles: We Get It
Every phase of the consumer journey, from awareness to purchase to advocacy, is directed by marketing.
This puts CMOs at the helm of consumer experience, molding not just the brand's long-term identity but also driving immediate sales.
However, many lack current insights into crucial touchpoints across their consumers' complete brand interaction—touchpoints constantly shifting with evolving markets, technologies, and consumer tastes.
Often, they depend on outdated linear journey models that focus on sales acquisition, overlooking the post-purchase phases where loyalty is fostered.
The Result?
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A leaky bucket and they don't know where the holes are.
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$ Millions misallocated to ineffective touchpoints.
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Compromised brand (and personal) reputation.
And for medium- to high-consideration categories, these blind spots are consequential.
Our Story
Founder's Legacy:
Khatanalytics Consulting is founded by Uzma Khatana Rauf, a distinguished Insights and Strategy leader with over two decades heading insight divisions of global Fortune 100 titans like Samsung, Unilever, and Nielsen (servicing Kraft).
Loyalty Insight:
From her extensive work on Consumer and Shopper Journeys across varied industries, Uzma discerned that loyalty is built or lost in every single consumer interaction. Aware that most brands struggle to pinpoint their consumers' crucial touchpoints, Uzma crafted a remedy.
Framework Excellence:
Khatanalytics' exclusive, proven Consumer Experience Journey Learning framework delivers precise, data-driven insights on every critical consumer touchpoint. Mastering this empowers brands to cement their loyalty loop, bolstering their sales and ROI.
Our Goal:
To empower Brands to systematically Engineer Consumer Loyalty.
With our guidance, businesses will master consumer engagement, ensuring every interaction amplifies loyalty and accelerates sales. Together, we're building a future where loyalty isn't hoped for; it's meticulously and scientifically designed.
ENGINEER YOUR LOYALTY LOOP
Apply scientific rigor to the art of consumer engagement.
Loyalty Loop:
When Consumers are "Triggered" to shop, they don't go through the full shopping journey, but immediately "decide" and buy the brand they trust and want
Brands that achieve this level of loyalty gain sales faster, for longer, and with higher ROI.
Khatanalytics' Consumer Experience Journey Learning Framework
identifies the critical touchpoints across your full journey that you must win to ultimately grow your loyalty loop.
What Differentiates Us?
Khatanalytics is committed to your success with our dedicated, top-tier talent and processes. Here’s what sets us apart from most agencies:
Insider's Perspective: "We've been in your seat"
With firsthand client-side executive experience, we deeply understand your strategic needs and develop solutions precisely tailored to achieve your goals.
Elite Team:
Each project is led by our accomplished founder with a top-tier team, handpicked to meet your specific needs. You get premium, comprehensive expertise without the costly overheads of a large agency.
Proven CEJ Framework:
Our proven framework adeptly identifies and delves into crucial consumer decision-making touchpoints in their end-to-end journey, enabling high ROI strategies that grow your customer engagement and sales.
Advanced Methodologies:
Employing bespoke methodologies from our diverse toolkit, we deliver data-rich insights, empowering you to make high ROI decisions with confidence.
Impactful Cross-Functional Strategies:
We’re renowned for delivering transformative insights with compelling executive-level storytelling. We partner with your consumer-interacting teams to create cohesive strategies that elevate customer engagement at each critical touchpoint.
Engineer Your Loyalty.
Your brand's consumer journey only ends if you let it.
Our Exceptional Team
Our fun, collaborative team of consultants each have 20+ years of in-depth expertise in numerous research and analytical approaches from working at renowned global, Fortune 100 companies.
You get the best team for your project's needs, providing you precise expertise, strong collaboration, and complete dedication to your success
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Uzma Khatana Rauf
CEO & Founder
Uzma is an accomplished business insights, analytics & strategy executive with diverse industry experience:
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Samsung Electronics - VP Consumer, Shopper & Market Insights & Analytics
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Unilever - Head of Information Management, Strategic Pricing Analytics and Shopper Insights
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Nielsen - VP Nielsen Custom Analytics & led Client Service team for Kraft Snacks
Most recently Samsung VP of Consumer, Shopper & Market Insights & Analytics, her team delivered 120+ projects for ~$30 Billion enterprise to achieve critical goals. They partnered with C-Suite, cross functional teams & retail customers to build high ROI strategies.
Uzma's expertise is in planning, thought leadership and strategic, customer journey analysis. She proficiently takes disparate information, cuts through complexity to identify growth strategies. She's extra passionate on retail and shoppers and how to better convert them in our evolving, omnichannel (physical ⇄ digital) world.
Our Clients' Testimonials
"Uzma (Khatanalytics' Founder) is an outstanding leader and expert in gathering meaningful insights that drive critical business decisions and strategies.
She is an excellent collaborator and thoughtful planning partner.
Her knowledge of contemporary research techniques and their appropriate application is current and second to none.
She is an excellent presenter and very effective engaging with senior executives at large customers."
Samsung Electronics, GM & SVP Home Appliances
"Uzma partnered with Unilever's Sales leaders to design detailed learning roadmaps that supported sales goals and provided a robust pipeline of insights to advantage the UL team with retailers.
The resulting insights gained recognition by Customers that UL shared actionable thought leadership and enhanced Joint Business Plans."
Unilever, Senior Director Consumer & Customer Insights
"Uzma and her team are best in class. With her diverse business experiences, she is a quick study, and wastes no time - jumping right in to help solve issues.
She has been instrumental in tackling challenging and complex business questions, applying her strategic leadership and creativity to help come up with solutions and implementing into action."
Nielsen Client, Post Foods - VP Consumer & Market Insights
"Uzma and her expert team guided us to determine the best research approach in understanding Consumers' perspective in a new market and delivered "mind-blowing" new insights.
In addition to research and analytical services, she brings strong business consultancy from her executive experiences to help us clarify goals and hone in on "problems to solve" and "decisions to make" which translate research findings into tangible actions."
Samsung Electronics, SmartThings Strategy Lead
[Khatanalytics' Client]
"Uzma helped redesign our Strategy, Structure and Ways of Working for new commercially focused Data Analytics and Insights Teams.
Her super-powers include deep listening and synthesizing large amounts of disparate and complex data into clearly articulated summaries.
Uzma's excellent work has made a lasting and very positive impact across our Teams and therefore, am providing the highest of recommendations."