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Our Thought Leadership
Strengthen your long-term strategies by incorporating macro trends and broader industry insights. In our blog posts we share our thought leadership on various aspects of the Consumer Experience Journey plus other topics to enhance your decision making.
2026 Macro Trends: Five Divergences Hiding in Your Data
Are you still planning for an "average" consumer that no longer exists? In 2026, the top 20% are spending freely while the bottom 60% have hit a ceiling. Retailers are splitting into value fortresses and experiential destinations. Brands are squeezed between insurgents and private label. This report maps five divergences hiding in your data - and what to do about them.
uzmakrauf
Jan 2117 min read
Bigger Decisions, Tighter Budgets: Why You Need a Learning Plan in 2026
A comprehensive framework for building 2026 learning plans that get funded. Includes 8-step process, client priorities, and strategies for CPG and CE brands to turn budget constraints into competitive advantage.
uzmakrauf
Sep 30, 20258 min read
In an Era of Instant Answers — Great CXOs Must Compete on Questions
This HBR-backed blog explores five question types and strategic questioning CXOs can use to improve decisions and loyalty.
uzmakrauf
May 20, 20257 min read
The 7+1 phases of your Consumer Journey — Essential insights brands need to succeed
Identify the insights you need for 7 phases of your consumer journey to grow loyalty, ROI and sales. Transform your strategies for success.
uzmakrauf
Feb 21, 20244 min read
The New Branding Battlefield: When Corporate Goliaths Meet Individual Davids
In the proverbial David versus Goliath battle of branding, David has not only found his sling but has also acquired drones, social media,...
uzmakrauf
Feb 7, 20243 min read
🔉 Podcast: Importance of Consumer and Market Insights
Uzma Rauf's "Consumer Insights Podcast" with Stravito delved into a variety of topics critical for marketers and insights professionals
uzmakrauf
Feb 2, 20241 min read
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