Staying Ahead of the Curve: Decoding Unpredictable Customer Behavior
In the ever-evolving landscape of consumer behavior, one thing remains constant: change. Today's customers are more diverse, digitally...
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uzmakrauf
- Jan 15
- 2 min
Trust drives Customer loyalty — 4 key factors of trust and how to measure them
Trust is critical to a company's success and if lost, often has financial consequences: A company loses 30% of its value when it loses...
uzmakrauf
- Jan 12
- 2 min
“Luxury” brands continue strong growth in spite of economic uncertainty
Persistent inflation is driven by a mix of low supply and high demand. During the pandemic, people’s savings grew, most notably for...
uzmakrauf
- Jan 11
- 2 min
U.S. Population Growth hits record lows in 2020-2022
👪 US Census Bureau’s Dec’22 report found, for year ending Jul 1, 2022 population growth has stalled. This has implications for people...
uzmakrauf
- Jan 10
- 2 min
How 💪🏼 powerful (or not) people feel has an unexpected impact on how they shop
Harvard Business Review (Oct ’22) research finds interesting, counter-intuitive learning on how our “need for variety” when shopping is...
uzmakrauf
- Jan 8
- 1 min
Customer Experience Insights can boost your Account Planning, here are 5 ways
When doing account planning, most B2B companies focus on the size of the customer business and ignore the role customer experience...
uzmakrauf
- Jan 5
- 1 min
How well does your Brand Experience stand out?
Although many companies claim to prioritize the customer experience, not all customers may feel that this is the case. So, what sets a...
uzmakrauf
- Jan 3
- 2 min
How do Gender, Ethnicity, and Income impact Social Media Use among Teens?
Are Teens your target audience? With their high use of social media … do you know which platforms to connect with them on? According to...
uzmakrauf
- Dec 27, 2022
- 3 min
Marketing to the Next Generation: 8 Tips for Reaching Gen Z and Millennials
How brands need to market to different generations is constantly evolving. Gen Z and Millennials represent two distinct groups with...
uzmakrauf
- Dec 25, 2022
- 2 min
Craft the Perfect Customer Journey - They Shouldn’t always be Effortless or Predictable
Designing the right kind of journey for your product and customers is crucial for driving business success and building customer loyalty....
uzmakrauf
- Dec 15, 2022
- 2 min
We are All Aging ... 6 Shifts to Support to Make Old Age Healthier
The number of older adults, 65+ age, is expected to more than double by 2050, growing from 9.4 % to 16.5% of the total global population....
uzmakrauf
- Dec 6, 2022
- 1 min
Want to invest in Influencer Marketing? Here are 7 ways to get strong ROI
Investments in Influencer Marketing continue to grow: eMarketer forecasts (Nov 2022) that companies will spend $5 billion on it in 2022,...
uzmakrauf
- Dec 1, 2022
- 2 min
So… was Black Friday 2022 a success? Here is a breakdown
While most Consumers are excited for the holidays, with continuing high inflation (+7.7% Oct 2022 vs Oct 2021), they are expected to be...
uzmakrauf
- Nov 17, 2022
- 1 min
Revitalizing legacy CPG brands to grow again.
Interesting case study underway, as Kraft Heinz, the world’s 5th largest food and beverage conglomerate tries to recover from its lack...
uzmakrauf
- Nov 8, 2022
- 3 min
Consumers are excited for the holidays — how will inflation impact them?
With inflation at a four-decade high since March this year, consumers have been readjusting how they spend, including trading down to...
uzmakrauf
- Sep 1, 2022
- 2 min
Consumers are bifurcated – some pulling back, while others spend more. Why?
With record high inflation, lower income households are now cutting back or trading down, while higher income continue to buy almost like...
uzmakrauf
- Aug 30, 2022
- 1 min
Price increases are everywhere – or are they?
Record high inflation has been eating into people’s savings and restricted their spending, as they pay higher prices for gas, food and a...
uzmakrauf
- Aug 24, 2022
- 1 min
What behavior changes are consumers now making to manage record high inflation?
Consumers are having to adapt in this high inflation environment. 🛠 2 out of every 3 (66%) consumers are changing how they manage their...
uzmakrauf
- Aug 16, 2022
- 2 min
To command a price premium, brands must focus on trust and actions vs just image
For consumers to be willing to pay a higher price for their products, brands must focus on strong consumer trust and demonstrate action...
uzmakrauf
- Aug 10, 2022
- 1 min
Luxury brands are prospering and expanding stores despite high inflation
The US consumer is somewhat bifurcated, and we are seeing different behaviors: Those on the lower income scale are starting to struggle...
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