How Full-Funnel Marketing Metrics Empower a Seamless Brand Experience
Traditional marketing departments often suffer from self-imposed dichotomies: Brand marketers focus on big picture advertising campaigns...
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Supercharge Your Growth By Unlocking Your Consumers’ Experience Journeys
Our thought leadership perspectives
Get inspiration for successful strategies by widening your context for decision making.
Leverage macro trends and broader industry insights!
Khatanalytics' experts thoughtfully curate, analyze and synthesize insightful reports and articles from industry leading consulting firms (like McKinsey, HBR) and news publications (like WSJ, NY Times).
We add our thought leadership perspectives on why these topics matter.
New learning updated regularly, hope you find useful. Enjoy!
uzmakrauf
- Jul 19
- 3 min
Decoding the Consumer Experience Journey: Your Key to Business Success
Is your brand attuned to the consumer's perspective? In an ever-evolving business climate where COVID shutdowns and rampant inflations...
uzmakrauf
- Jun 13
- 4 min
Unlocking Your Full Customer Journey: Why Comprehensive Understanding is Essential
For brands to thrive they must know and activate across all critical touchpoints of their Consumers full experience journeys.
uzmakrauf
- Jun 7
- 3 min
Beyond the Lipstick Effect: Unveiling Modern Splurge Behavior
In times of economic uncertainty, managing finances becomes a priority for individuals. However, the desire to indulge oneself...
uzmakrauf
- Jun 1
- 2 min
Go Beyond Demographics: Get Higher ROIs with Nuanced Consumer Journey Mapping
In today's dynamic business landscape, understanding your customers at a profound level is critical for driving higher returns on...
uzmakrauf
- May 24
- 3 min
Staying Ahead of the Curve: Decoding Unpredictable Customer Behavior
In the ever-evolving landscape of consumer behavior, one thing remains constant: change. Today's customers are more diverse, digitally...
uzmakrauf
- May 12
- 2 min
Trading Down or Trading Up: How Is Your Brand Managing Shifts in Consumer Loyalty?
Persistent inflation has sparked significant behavior changes across American income groups. The ongoing budget pressures have resulted...
uzmakrauf
- May 1
- 2 min
Craft the Perfect Customer Journey - They Shouldn’t always be Effortless or Predictable
Designing the right kind of journey for your product and customers is crucial for driving business success and building customer loyalty....
uzmakrauf
- Mar 30
- 3 min
Leveraging Social Media Influencers: Engaging Target Consumers in the Digital Age
In today's digital landscape, social media influencers have emerged as powerful voices that can significantly impact consumer behavior....
uzmakrauf
- Mar 17
- 2 min
How 💪🏼 powerful (or not) people feel has an unexpected impact on how they shop
Harvard Business Review (Oct ’22) research finds interesting, counter-intuitive learning on how our “need for variety” when shopping is...
uzmakrauf
- Mar 1
- 2 min
Trust drives Customer loyalty — 4 key factors of trust and how to measure them
Trust is critical to a company's success and if lost, often has financial consequences: A company loses 30% of its value when it loses...
uzmakrauf
- Feb 15
- 1 min
How well does your Brand Experience stand out?
Although many companies claim to prioritize the customer experience, not all customers may feel that this is the case. So, what sets a...
uzmakrauf
- Feb 7
- 2 min
📱 Gen Z's Social Media Expectations: How Well Are You Meeting Them?
Are Teens your target audience? With their high use of social media … do you know which platforms to connect with them on? In today's...
uzmakrauf
- Jan 26
- 2 min
“Luxury” brands continue strong growth in spite of economic uncertainty
Persistent inflation is driven by a mix of low supply and high demand. During the pandemic, people’s savings grew, most notably for...
uzmakrauf
- Jan 11
- 2 min
U.S. Population Growth hits record lows in 2020-2022
👪 US Census Bureau’s Dec’22 report found, for year ending Jul 1, 2022 population growth has stalled. This has implications for people...
uzmakrauf
- Jan 8
- 1 min
Customer Experience Insights can boost your Account Planning, here are 5 ways
When doing account planning, most B2B companies focus on the size of the customer business and ignore the role customer experience...
uzmakrauf
- Dec 27, 2022
- 3 min
Marketing to the Next Generation: 8 Tips for Reaching Gen Z and Millennials
How brands need to market to different generations is constantly evolving. Gen Z and Millennials represent two distinct groups with...
uzmakrauf
- Dec 15, 2022
- 2 min
We are All Aging ... 6 Shifts to Support to Make Old Age Healthier
The number of older adults, 65+ age, is expected to more than double by 2050, growing from 9.4 % to 16.5% of the total global population....
uzmakrauf
- Dec 6, 2022
- 1 min
Want to invest in Influencer Marketing? Here are 7 ways to get strong ROI
Investments in Influencer Marketing continue to grow: eMarketer forecasts (Nov 2022) that companies will spend $5 billion on it in 2022,...
uzmakrauf
- Dec 1, 2022
- 2 min
So… was Black Friday 2022 a success? Here is a breakdown
While most Consumers are excited for the holidays, with continuing high inflation (+7.7% Oct 2022 vs Oct 2021), they are expected to be...
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