Trust is critical to a company's success and if lost, often has financial consequences: A company loses 30% of its value when it loses...

Persistent inflation is driven by a mix of low supply and high demand. During the pandemic, people’s savings grew, most notably for...

👪 US Census Bureau’s Dec’22 report found, for year ending Jul 1, 2022 population growth has stalled. This has implications for people...

Harvard Business Review (Oct ’22) research finds interesting, counter-intuitive learning on how our “need for variety” when shopping is...

When doing account planning, most B2B companies focus on the size of the customer business and ignore the role customer experience...

Although many companies claim to prioritize the customer experience, not all customers may feel that this is the case. So, what sets a...

Are Teens your target audience? With their high use of social media … do you know which platforms to connect with them on? According to...

How brands need to market to different generations is constantly evolving. Gen Z and Millennials represent two distinct groups with...

Designing the right kind of journey for your product and customers is crucial for driving business success and building customer loyalty....

The number of older adults, 65+ age, is expected to more than double by 2050, growing from 9.4 % to 16.5% of the total global population....

Investments in Influencer Marketing continue to grow: eMarketer forecasts (Nov 2022) that companies will spend $5 billion on it in 2022,...

While most Consumers are excited for the holidays, with continuing high inflation (+7.7% Oct 2022 vs Oct 2021), they are expected to be...

Interesting case study underway, as Kraft Heinz, the world’s 5th largest food and beverage conglomerate tries to recover from its lack...

With inflation at a four-decade high since March this year, consumers have been readjusting how they spend, including trading down to...

With record high inflation, lower income households are now cutting back or trading down, while higher income continue to buy almost like...

Record high inflation has been eating into people’s savings and restricted their spending, as they pay higher prices for gas, food and a...

Consumers are having to adapt in this high inflation environment. 🛠 2 out of every 3 (66%) consumers are changing how they manage their...

For consumers to be willing to pay a higher price for their products, brands must focus on strong consumer trust and demonstrate action...

The US consumer is somewhat bifurcated, and we are seeing different behaviors: Those on the lower income scale are starting to struggle...

It’s because people behave based on how they “feel”. If we feel things are going to get worse, and prices will go up ↠ we could start...