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How did Amazon's Prime day perform?

Amazon's Prime Day event was July 12-13 2022, ... here are some topline results:

With now 200 million Prime members, Amazon said they sold more than 300 Million items in this year’s Prime Day event, and it was its biggest ever.

Picture source: Amazon

§ "Customers purchased more than 300 million items during the event... saving more than $1.7 billion from shopping the deals ... bestselling items were premium beauty products, Apple Watches, diapers and kitchen items.

§ It said "small and medium-size businesses saw more sales growth on its website during the event than the company’s own retail business." (This is interesting given how much Amazon pushes its own brands.)

WSJ covered additional stats in their report (Jul 14, 2022)

§ Adobe reported "Total sales on the first day of the event topped $6 billion.... with toys and electronics among the most steeply discounted items."

§ Research firm Insider Intelligence "projected before Prime Day that overall sales from the event would reach about $7.76 billion in the U.S., a 17% increase from last year’s event in June."

§ Research firm Numerator, reported

  • "average order price was $52.26, up from $44.75 during last year’s event. It couldn’t be learned if the order size increased because people bought more items or because inflation had driven prices up."

  • About a third of Prime Day customers surveyed said that, amid rising prices, they had been waiting for the event to buy certain items at a lower cost.

Amazon also published its own trends and results:

U.S. Prime Day trends: Shopping

  • "Prime members in the U.S. purchased more than 60,000 items per minute during this year's Prime Day event.

  • Some of the best-selling categories in the U.S. this Prime Day were Consumer Electronics, Household Essentials, and Home.

  • Some of the best-selling items in the U.S. were premium beauty brands, including LANEIGE and NuFACE; Apple Watch Series 7; Crest Teeth Whitening and Oral-B electric toothbrushes; kids' and baby clothing from Simple Joys by Carter’s; Bentgo Kids lunch boxes; Levi's apparel and accessories; Shark vacuums, air purifiers, and steam mops; Beats by Dre headphones and earbuds; Coleman, Marmot, and ExOfficio outdoor gear and apparel; and construction toys including LEGO sets, Magna-Tiles, and PLAYMOBIL.

"Amazon Live

  • Amazon Live Prime Day streams had more than 100 million views.

  • Thousands of creators streamed throughout Prime Day 2022."


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