Uzma Rauf, CEO and founder of Khatanalytics Consulting, joined Thor Olof Philogène in a thought-provoking episode of his company Stravito's “Consumer Insights Podcast".
They delved into a variety of topics, including:
Why insights and answering the “right question” are critical
The need to prioritize customer retention over just acquisition
Where brand loyalty is built & why it’s everyone’s job
Role of the insights function & essential skills they must have
AI applications and dangers
Who Uzma would love to have lunch with!
Watch short video snippets of some of Uzma's key points:
“Ultimately, insights is about answering questions. But are you answering the right ones?”
"Building brand loyalty is a team effort".
But how do you get the whole team on board?
And Listen to the full podcast below
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We hope you find interesting and valuable perspectives to leverage as you grow your business!