Brand | Khatanalytics

Our thought leadership perspectives

Get inspiration for successful strategies by widening your context for decision making.

Leverage macro trends and broader industry insights!

Our experts thoughtfully curate, analyze and synthesize insightful reports and articles from industry leading consulting firms (like McKinsey, HBR) and news publications (like WSJ, NY Times).

We add our thought leadership perspectives on why these topics matter.

New learning updated regularly, hope you find useful. Enjoy!

Staying Ahead of the Curve: Decoding Unpredictable Customer Behavior

uzmakrauf

May 24
3 min

Staying Ahead of the Curve: Decoding Unpredictable Customer Behavior

In the ever-evolving landscape of consumer behavior, one thing remains constant: change. Today's customers are more diverse, digitally...

Consumers are excited for the holidays — how will inflation impact them?

uzmakrauf

Nov 8, 2022
3 min

Consumers are excited for the holidays — how will inflation impact them?

With inflation at a four-decade high since March this year, consumers have been readjusting how they spend, including trading down to...

uzmakrauf

Aug 30, 2022
1 min

Price increases are everywhere – or are they?

Record high inflation has been eating into people’s savings and restricted their spending, as they pay higher prices for gas, food and a...

uzmakrauf

Aug 24, 2022
1 min

What behavior changes are consumers now making to manage record high inflation?

Consumers are having to adapt in this high inflation environment. 🛠 2 out of every 3 (66%) consumers are changing how they manage their...

uzmakrauf

Aug 16, 2022
2 min

To command a price premium, brands must focus on trust and actions vs just image

For consumers to be willing to pay a higher price for their products, brands must focus on strong consumer trust and demonstrate action...

Luxury brands are prospering and expanding stores despite high inflation

uzmakrauf

Aug 10, 2022
1 min

Luxury brands are prospering and expanding stores despite high inflation

The US consumer is somewhat bifurcated, and we are seeing different behaviors: Those on the lower income scale are starting to struggle...

uzmakrauf

Aug 2, 2022
2 min

How are insurgent brands winning disproportionately in Consumer Products?

Bain & Co define Insurgent brands as those with sales of $25 million+ and outgrowing their category 10 X. Their research (Mar 2022) found...

To better sell to Black consumers, understand their heritage

uzmakrauf

Jul 7, 2022
2 min

To better sell to Black consumers, understand their heritage

Where people come from and grew up eating and doing, matters to them. Most ethnic groups have strong buying preferences tied to their...

How Apple's iPhone transformed the world

uzmakrauf

Jul 4, 2022
2 min

How Apple's iPhone transformed the world

Apple’s iPhone, launched 15 years ago (Jun 29, 2007), has transformed the world – how they evolved it to become our world in our pocket...

Growing marketing channel: Retail Media Networks

uzmakrauf

Jun 14, 2022
2 min

Growing marketing channel: Retail Media Networks

Marketing channels and ways to advertise to shoppers continue to evolve. These are driven by ongoing innovation but also by new macro...

uzmakrauf

May 24, 2022
1 min

Brand and capability building are often overlooked as strong business KPIs

To achieve strong business ROI, it is critical to get the right evaluation metrics established upfront. This helps ensure investments...

uzmakrauf

May 19, 2022
2 min

Sustainability is a growing driver of brand choice - Fashion has opportunities across life-cycle

Sustainability is a growing driver of brand choice for Consumers, particularly youth. But most industries have a long way to go to...

uzmakrauf

Nov 9, 2021
2 min

How do you balance Brand strength vs profit margin?

Brand strength matters, but investment against it needs to be profitable! This requires analytical rigor to evaluate the spends ROI....

uzmakrauf

Oct 27, 2021
1 min

Brand switching grew during pandemic - Why?

39% of Consumers tried a new brand and 34% bought from a different retailer during the pandemic vs pre with >80% of each intending to...