Our Thought Leadership 

Are you still planning for an "average" consumer that no longer exists? In 2026, the top 20% are spending freely while the bottom 60% have hit a ceiling. Retailers are splitting into value fortresses and experiential destinations. Brands are squeezed between insurgents and private label. This report maps five divergences hiding in your data - and what to do about them.

A comprehensive framework for building 2026 learning plans that get funded. Includes 8-step process, client priorities, and strategies for CPG and CE brands to turn budget constraints into competitive advantage.

Identify the insights you need for 7 phases of your consumer journey to grow loyalty, ROI and sales. Transform your strategies for success.

In the proverbial David versus Goliath battle of branding, David has not only found his sling but has also acquired drones, social media,...

Uzma Rauf's "Consumer Insights Podcast" with Stravito delved into a variety of topics critical for marketers and insights professionals

Challenging market environments force business leaders to make tough choices on where to invest their ever tightening budget to drive...

Traditional marketing departments often suffer from self-imposed dichotomies: Brand marketers focus on big picture advertising campaigns...

For brands to thrive they must know and activate across all critical touchpoints of their Consumers full experience journeys.

In times of economic uncertainty, managing finances becomes a priority for individuals. However, the desire to indulge oneself...

In the ever-evolving landscape of consumer behavior, one thing remains constant: change. Today's customers are more diverse, digitally...

Persistent inflation has sparked significant behavior changes across American income groups. The ongoing budget pressures have resulted...

Consumers are having to adapt in this high inflation environment. 🛠 2 out of every 3 (66%) consumers are changing how they manage their...

For consumers to be willing to pay a higher price for their products, brands must focus on strong consumer trust and demonstrate action...

Bain & Co define Insurgent brands as those with sales of $25 million+ and outgrowing their category 10 X. Their research (Mar 2022) found...

Where people come from and grew up eating and doing, matters to them. Most ethnic groups have strong buying preferences tied to their...

Marketing channels and ways to advertise to shoppers continue to evolve. These are driven by ongoing innovation but also by new macro...

To achieve strong business ROI, it is critical to get the right evaluation metrics established upfront. This helps ensure investments...

Brand strength matters, but investment against it needs to be profitable! This requires analytical rigor to evaluate the spends ROI....