How Full-Funnel Marketing Metrics Empower a Seamless Brand Experience
Traditional marketing departments often suffer from self-imposed dichotomies: Brand marketers focus on big picture advertising campaigns...
Strengthen your long-term strategies by incorporating macro trends and broader industry insights. In our blog posts we share our thought leadership on various aspects of the Consumer Experience plus other topics to enhance your decision making.
How Full-Funnel Marketing Metrics Empower a Seamless Brand Experience
Unlocking Your Full Customer Journey: Why Comprehensive Understanding is Essential
Beyond the Lipstick Effect: Unveiling Modern Splurge Behavior
Staying Ahead of the Curve: Decoding Unpredictable Customer Behavior
Trading Down or Trading Up: How Is Your Brand Managing Shifts in Consumer Loyalty?
Consumers are excited for the holidays — how will inflation impact them?
Price increases are everywhere – or are they?
What behavior changes are consumers now making to manage record high inflation?
To command a price premium, brands must focus on trust and actions vs just image
Luxury brands are prospering and expanding stores despite high inflation
How are insurgent brands winning disproportionately in Consumer Products?
To better sell to Black consumers, understand their heritage
How Apple's iPhone transformed the world
Growing marketing channel: Retail Media Networks
Brand and capability building are often overlooked as strong business KPIs
Sustainability is a growing driver of brand choice - Fashion has opportunities across life-cycle
How do you balance Brand strength vs profit margin?
Brand switching grew during pandemic - Why?