How Full-Funnel Marketing Metrics Empower a Seamless Brand Experience
Traditional marketing departments often suffer from self-imposed dichotomies: Brand marketers focus on big picture advertising campaigns...
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Our thought leadership perspectives
Strengthen your long-term strategies by incorporating macro trends and broader industry insights. In our blog posts we share our thought leadership on various aspects of the Consumer Experience plus other topics to enhance your decision making.
uzmakrauf
- Jun 13
- 4 min
Unlocking Your Full Customer Journey: Why Comprehensive Understanding is Essential
For brands to thrive they must know and activate across all critical touchpoints of their Consumers full experience journeys.
uzmakrauf
- Jun 6
- 3 min
Beyond the Lipstick Effect: Unveiling Modern Splurge Behavior
In times of economic uncertainty, managing finances becomes a priority for individuals. However, the desire to indulge oneself...
uzmakrauf
- May 24
- 3 min
Staying Ahead of the Curve: Decoding Unpredictable Customer Behavior
In the ever-evolving landscape of consumer behavior, one thing remains constant: change. Today's customers are more diverse, digitally...
uzmakrauf
- May 11
- 2 min
Trading Down or Trading Up: How Is Your Brand Managing Shifts in Consumer Loyalty?
Persistent inflation has sparked significant behavior changes across American income groups. The ongoing budget pressures have resulted...
uzmakrauf
- Nov 8, 2022
- 3 min
Consumers are excited for the holidays — how will inflation impact them?
With inflation at a four-decade high since March this year, consumers have been readjusting how they spend, including trading down to...
uzmakrauf
- Aug 29, 2022
- 1 min
Price increases are everywhere – or are they?
Record high inflation has been eating into people’s savings and restricted their spending, as they pay higher prices for gas, food and a...
uzmakrauf
- Aug 23, 2022
- 1 min
What behavior changes are consumers now making to manage record high inflation?
Consumers are having to adapt in this high inflation environment. 🛠 2 out of every 3 (66%) consumers are changing how they manage their...
uzmakrauf
- Aug 15, 2022
- 2 min
To command a price premium, brands must focus on trust and actions vs just image
For consumers to be willing to pay a higher price for their products, brands must focus on strong consumer trust and demonstrate action...
uzmakrauf
- Aug 9, 2022
- 1 min
Luxury brands are prospering and expanding stores despite high inflation
The US consumer is somewhat bifurcated, and we are seeing different behaviors: Those on the lower income scale are starting to struggle...
uzmakrauf
- Aug 1, 2022
- 2 min
How are insurgent brands winning disproportionately in Consumer Products?
Bain & Co define Insurgent brands as those with sales of $25 million+ and outgrowing their category 10 X. Their research (Mar 2022) found...
uzmakrauf
- Jul 6, 2022
- 2 min
To better sell to Black consumers, understand their heritage
Where people come from and grew up eating and doing, matters to them. Most ethnic groups have strong buying preferences tied to their...
uzmakrauf
- Jul 4, 2022
- 2 min
How Apple's iPhone transformed the world
Apple’s iPhone, launched 15 years ago (Jun 29, 2007), has transformed the world – how they evolved it to become our world in our pocket...
uzmakrauf
- Jun 14, 2022
- 2 min
Growing marketing channel: Retail Media Networks
Marketing channels and ways to advertise to shoppers continue to evolve. These are driven by ongoing innovation but also by new macro...
uzmakrauf
- May 24, 2022
- 1 min
Brand and capability building are often overlooked as strong business KPIs
To achieve strong business ROI, it is critical to get the right evaluation metrics established upfront. This helps ensure investments...
uzmakrauf
- May 19, 2022
- 2 min
Sustainability is a growing driver of brand choice - Fashion has opportunities across life-cycle
Sustainability is a growing driver of brand choice for Consumers, particularly youth. But most industries have a long way to go to...
uzmakrauf
- Nov 9, 2021
- 2 min
How do you balance Brand strength vs profit margin?
Brand strength matters, but investment against it needs to be profitable! This requires analytical rigor to evaluate the spends ROI....
uzmakrauf
- Oct 27, 2021
- 1 min
Brand switching grew during pandemic - Why?
39% of Consumers tried a new brand and 34% bought from a different retailer during the pandemic vs pre with >80% of each intending to...
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