Our Thought Leadership 

Deloitte finds 90% of retailers want stronger brand collaboration – yet most CPG and CE brands show up to buyer meetings with the wrong briefcase. The gap isn't data. It's translation: connecting consumer motivation, shopper behavior, and retailer economics into a growth plan that earns strategic partner status. This article breaks down what retailers are actually evaluating, what it costs brands who miss it, and how winning organizations close the gap.

The 'average' consumer is a deceptive baseline. In 2026, a K-shaped divergence has split consumers, retailers, and brands into two accelerating extremes – while the undifferentiated middle shrinks. This report analyzes five macro-trend divergences impacting CPG and Consumer Electronics: macroeconomic asymmetry, the new consumer calculus, unified commerce, the barbell marketplace, and technology's new rules. With 29 data sources and sector-specific strategies.

A comprehensive framework for building learning plans that get funded. Includes 8-step process (with our Free Template), client priorities, and strategies for CPG and CE brands to turn budget constraints into competitive advantage.

Identify the insights you need for 7 phases of your consumer journey to grow loyalty, ROI and sales. Transform your strategies for success.

Uzma Rauf's "Consumer Insights Podcast" with Stravito delved into a variety of topics critical for marketers and insights professionals

Challenging market environments force business leaders to make tough choices on where to invest their ever tightening budget to drive...

For brands to thrive they must know and activate across all critical touchpoints of their Consumers full experience journeys.

Bain & Co define Insurgent brands as those with sales of $25 million+ and outgrowing their category 10 X. Their research (Mar 2022) found...

Where people come from and grew up eating and doing, matters to them. Most ethnic groups have strong buying preferences tied to their...

Marketing channels and ways to advertise to shoppers continue to evolve. These are driven by ongoing innovation but also by new macro...

To achieve strong business ROI, it is critical to get the right evaluation metrics established upfront. This helps ensure investments...

Web-based cookies that have helped marketers target and engage their customers online with relevant advertising content are now being...

Just as consumers want a personalized, always on, seamless Omnichannel experience, the same is increasingly true for B2B customers. The...

During these inflationary times, companies are getting creative in how they pass on rising costs to their customers. Actual increases for...

Getting a consumer to have the best emotional outcome in their journey for each moment that matters is key to driving sales. Forrester...

Do your business plans consider macro trend shifts? As example, US Household formats are shifting — there may be ways for you to engage...

With so much change, especially these last 2 years of the pandemic, it’s important to revisit your brand’s relevance for your customers...

“Today, the half-life of learned skills is not even 5 years—fewer than 3 for digital skills” [BCG Nov’21 report] With the current race to...