Our Thought Leadership
Strengthen your long-term strategies by incorporating macro trends and broader industry insights. In our blog posts we share our thought leadership on various aspects of the Consumer Experience Journey plus other topics to enhance your decision making.
The 7+1 phases of your Consumer Journey — Essential insights brands need to succeed
The New Branding Battlefield: When Corporate Goliaths Meet Individual Davids
🔉 Podcast: Importance of Consumer and Market Insights
The Marketer’s Balancing Act: Short-Term Sales or Long-Term Brand Legacy?
Unlocking Your Full Customer Journey: Why Comprehensive Understanding is Essential
Consumers are excited for the holidays — how will inflation impact them?
Luxury brands are prospering and expanding stores despite high inflation
How are insurgent brands winning disproportionately in Consumer Products?
To better sell to Black consumers, understand their heritage
Growing marketing channel: Retail Media Networks
Brand and capability building are often overlooked as strong business KPIs
Brands need to prepare for sales impact as inflation drives people to defer, reduce or trade down
Marketing spend grew +10.3% this past year, the highest growth in a decade.
How can Marketers get Consumers to share their data in this heightened privacy world?
B2B customers now have greater expectations from suppliers for growth
10 lessons from the first two years of COVID-19
Spend on Gaming grew +75% during pandemic as people stuck at home sought fun.
The creative, hidden ways companies pass on rising costs to customers
Purchase decisions are often based on emotion vs logic - do you know which moments matter?
Social commerce growing 3X and democratizing opportunities for smaller brands