Our Thought Leadership 

Are you still planning for an "average" consumer that no longer exists? In 2026, the top 20% are spending freely while the bottom 60% have hit a ceiling. Retailers are splitting into value fortresses and experiential destinations. Brands are squeezed between insurgents and private label. This report maps five divergences hiding in your data - and what to do about them.

A comprehensive framework for building 2026 learning plans that get funded. Includes 8-step process, client priorities, and strategies for CPG and CE brands to turn budget constraints into competitive advantage.

Identify the insights you need for 7 phases of your consumer journey to grow loyalty, ROI and sales. Transform your strategies for success.

Uzma Rauf's "Consumer Insights Podcast" with Stravito delved into a variety of topics critical for marketers and insights professionals

For brands to thrive they must know and activate across all critical touchpoints of their Consumers full experience journeys.

In today's dynamic business landscape, understanding your customers comprehensively is critical for driving higher returns on investment...

In the ever-evolving landscape of consumer behavior, one thing remains constant: change. Today's customers are more diverse, digitally...

Persistent inflation has sparked significant behavior changes across American income groups. The ongoing budget pressures have resulted...

With record high inflation, lower income households are now cutting back or trading down, while higher income continue to buy almost like...

It’s because people behave based on how they “feel”. If we feel things are going to get worse, and prices will go up ↠ we could start...

Bain & Co define Insurgent brands as those with sales of $25 million+ and outgrowing their category 10 X. Their research (Mar 2022) found...

Where people come from and grew up eating and doing, matters to them. Most ethnic groups have strong buying preferences tied to their...

Getting a consumer to have the best emotional outcome in their journey for each moment that matters is key to driving sales. Forrester...

With so much change, especially these last 2 years of the pandemic, it’s important to revisit your brand’s relevance for your customers...

US Demographics - Asian Americans growth