Consumers are excited for the holidays — how will inflation impact them?
With inflation at a four-decade high since March this year, consumers have been readjusting how they spend, including trading down to...
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Our thought leadership perspectives
Strengthen your long-term strategies by incorporating macro trends and broader industry insights. In our blog posts we share our thought leadership on various aspects of the Consumer Experience plus other topics to enhance your decision making.
uzmakrauf
- Jul 14, 2022
- 2 min
How did Amazon's Prime day perform?
Amazon's Prime Day event was July 12-13 2022, ... here are some topline results: With now 200 million Prime members, Amazon said they...
uzmakrauf
- Jul 6, 2022
- 2 min
To better sell to Black consumers, understand their heritage
Where people come from and grew up eating and doing, matters to them. Most ethnic groups have strong buying preferences tied to their...
uzmakrauf
- Jul 4, 2022
- 2 min
How Apple's iPhone transformed the world
Apple’s iPhone, launched 15 years ago (Jun 29, 2007), has transformed the world – how they evolved it to become our world in our pocket...
uzmakrauf
- Jun 22, 2022
- 2 min
Is TV advertising making a comeback?
Harvard Business Review says “yes”, eMarketer forecasts “no”. It's certainly interesting to review their perspectives. 📺 💻 First,...
uzmakrauf
- May 24, 2022
- 1 min
Brand and capability building are often overlooked as strong business KPIs
To achieve strong business ROI, it is critical to get the right evaluation metrics established upfront. This helps ensure investments...
uzmakrauf
- May 4, 2022
- 1 min
PODCAST: Question the Marketing ROI Question
“Half my advertising spend is wasted; the trouble is, I don't know which half.” - John Wanamaker. 100 years after he made this famous...
uzmakrauf
- May 3, 2022
- 2 min
Marketing spend grew +10.3% this past year, the highest growth in a decade.
A further +13.6% increase in marketing budgets is expected this year. These are finding from “The CMO Survey”, Feb 2022 of 320,...
uzmakrauf
- Apr 20, 2022
- 2 min
How can Marketers get Consumers to share their data in this heightened privacy world?
Web-based cookies that have helped marketers target and engage their customers online with relevant advertising content are now being...
uzmakrauf
- Apr 13, 2022
- 2 min
B2B customers now have greater expectations from suppliers for growth
Just as consumers want a personalized, always on, seamless Omnichannel experience, the same is increasingly true for B2B customers. The...
uzmakrauf
- Mar 3, 2022
- 1 min
Spend on Gaming grew +75% during pandemic as people stuck at home sought fun.
About 3 billion global players expected by end 2021 and revenue of >$200 billion by 2023. BCG report (Dec’21) notes This revenue is...
uzmakrauf
- Dec 14, 2021
- 1 min
Customers want personalized experienced – how well are you delivering this?
Personalization is critical to grow sales and build long term loyalty. McKinsey Nov’21 report notes "71% of consumers expect companies to...
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