Our Thought Leadership 

Are you still planning for an "average" consumer that no longer exists? In 2026, the top 20% are spending freely while the bottom 60% have hit a ceiling. Retailers are splitting into value fortresses and experiential destinations. Brands are squeezed between insurgents and private label. This report maps five divergences hiding in your data - and what to do about them.

A comprehensive framework for building 2026 learning plans that get funded. Includes 8-step process, client priorities, and strategies for CPG and CE brands to turn budget constraints into competitive advantage.

In the proverbial David versus Goliath battle of branding, David has not only found his sling but has also acquired drones, social media,...

Uzma Rauf's "Consumer Insights Podcast" with Stravito delved into a variety of topics critical for marketers and insights professionals

Challenging market environments force business leaders to make tough choices on where to invest their ever tightening budget to drive...

Where people come from and grew up eating and doing, matters to them. Most ethnic groups have strong buying preferences tied to their...

Harvard Business Review says “yes”, eMarketer forecasts “no”. It's certainly interesting to review their perspectives. 📺 💻 First,...

To achieve strong business ROI, it is critical to get the right evaluation metrics established upfront. This helps ensure investments...

“Half my advertising spend is wasted; the trouble is, I don't know which half.” - John Wanamaker. 100 years after he made this famous...

Web-based cookies that have helped marketers target and engage their customers online with relevant advertising content are now being...

Just as consumers want a personalized, always on, seamless Omnichannel experience, the same is increasingly true for B2B customers. The...

Personalization is critical to grow sales and build long term loyalty. McKinsey Nov’21 report notes "71% of consumers expect companies to...