Staying Ahead of the Curve: Decoding Unpredictable Customer Behavior
In the ever-evolving landscape of consumer behavior, one thing remains constant: change. Today's customers are more diverse, digitally...
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Our Thought Leadership
Strengthen your long-term strategies by incorporating macro trends and broader industry insights. In our blog posts we share our thought leadership on various aspects of the Consumer Experience Journey plus other topics to enhance your decision making.
uzmakrauf
- Nov 8, 2022
- 3 min
Consumers are excited for the holidays — how will inflation impact them?
With inflation at a four-decade high since March this year, consumers have been readjusting how they spend, including trading down to...
uzmakrauf
- Jul 17, 2022
- 2 min
Inflation hit a new 4-decade record of 9.1% in June 2022 vs last year — are Millennials responsible?
Ongoing steep price hikes continue (Fuel +60%, Energy +42% and food +10% vs last June). These are due to a mix of high consumer demand...
uzmakrauf
- Jul 14, 2022
- 2 min
How did Amazon's Prime day perform?
Amazon's Prime Day event was July 12-13 2022, ... here are some topline results: With now 200 million Prime members, Amazon said they...
uzmakrauf
- Jun 28, 2022
- 1 min
Grocery eCommerce could triple in household penetration, but are Grocers ready to deliver?
Grocery eCommerce sales accelerated during the pandemic and are expected to continue to grow. McKinsey’s Apr’22 report says it could...
uzmakrauf
- Jun 14, 2022
- 2 min
Growing marketing channel: Retail Media Networks
Marketing channels and ways to advertise to shoppers continue to evolve. These are driven by ongoing innovation but also by new macro...
uzmakrauf
- Apr 20, 2022
- 2 min
Amazon and Walmart's top competitive battleground within the $5 Trillion retail market is Grocery
As food is constantly replenished, it’s where money is to be made. People tend to be very loyal to where they buy Groceries and lowest...
uzmakrauf
- Mar 29, 2022
- 2 min
Big retailers are now selling their proprietary technology as a service
Major retailers like Amazon and Walmart are now monetizing their proprietary capabilities by selling to other retailers as a service....
uzmakrauf
- Feb 8, 2022
- 2 min
With ecommerce here to stay, how should physical stores now be best managed?
Online penetration was ~30% higher in August 2021 after stores reopened vs pre-COVID, showing ecommerce is here to stay. Retailers and...
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