uzmakraufJul 314 minBrand BuildingHow Full-Funnel Marketing Metrics Empower a Seamless Brand ExperienceTraditional marketing departments often suffer from self-imposed dichotomies: Brand marketers focus on big picture advertising campaigns...
uzmakraufNov 8, 20223 minMacro TrendsConsumers are excited for the holidays — how will inflation impact them?With inflation at a four-decade high since March this year, consumers have been readjusting how they spend, including trading down to...
uzmakraufJul 14, 20222 minMacro TrendsHow did Amazon's Prime day perform?Amazon's Prime Day event was July 12-13 2022, ... here are some topline results: With now 200 million Prime members, Amazon said they...
uzmakraufJun 22, 20222 minMarketing Mix evaluationIs TV advertising making a comeback?Harvard Business Review says “yes”, eMarketer forecasts “no”. It's certainly interesting to review their perspectives. 📺 💻 First,...
uzmakraufJun 14, 20222 minOmnichannel RetailGrowing marketing channel: Retail Media NetworksMarketing channels and ways to advertise to shoppers continue to evolve. These are driven by ongoing innovation but also by new macro...
uzmakraufMay 4, 20221 minMarketing Mix evaluationPODCAST: Question the Marketing ROI Question“Half my advertising spend is wasted; the trouble is, I don't know which half.” - John Wanamaker. 100 years after he made this famous...
uzmakraufMay 3, 20222 minMarketing Mix evaluationMarketing spend grew +10.3% this past year, the highest growth in a decade.A further +13.6% increase in marketing budgets is expected this year. These are finding from “The CMO Survey”, Feb 2022 of 320,...
uzmakraufApr 30, 20222 minDigital MarketingThe next advertising platform – Gaming 🎮 – opportunity but with growing painsThe global gaming industry may be worth $219 billion by 2024 (+9% CAGR from 2019) with 3 billion enthusiastic players globally in 2021...
uzmakraufApr 20, 20222 minDigital MarketingHow can Marketers get Consumers to share their data in this heightened privacy world? Web-based cookies that have helped marketers target and engage their customers online with relevant advertising content are now being...
uzmakraufNov 17, 20212 minDigital MarketingOnline ratings can lead to better productsDuring the Pandemic lockdown, e-commerce had ten years’ growth in Q1 2020 in US. The volume of online ratings and reviews surged,...