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Our Thought Leadership
Strengthen your long-term strategies by incorporating macro trends and broader industry insights. In our blog posts we share our thought leadership on various aspects of the Consumer Experience Journey plus other topics to enhance your decision making.
How Full-Funnel Marketing Metrics Empower a Seamless Brand Experience
Traditional marketing departments often suffer from self-imposed dichotomies: Brand marketers focus on big picture advertising campaigns...
uzmakrauf
Jul 31, 20234 min read
Consumers are excited for the holidays — how will inflation impact them?
With inflation at a four-decade high since March this year, consumers have been readjusting how they spend, including trading down to...
uzmakrauf
Nov 8, 20223 min read
How did Amazon's Prime day perform?
Amazon's Prime Day event was July 12-13 2022, ... here are some topline results: With now 200 million Prime members, Amazon said they...
uzmakrauf
Jul 14, 20222 min read
Is TV advertising making a comeback?
Harvard Business Review says “yes”, eMarketer forecasts “no”. It's certainly interesting to review their perspectives. 📺 💻 First,...
uzmakrauf
Jun 22, 20222 min read
Growing marketing channel: Retail Media Networks
Marketing channels and ways to advertise to shoppers continue to evolve. These are driven by ongoing innovation but also by new macro...
uzmakrauf
Jun 14, 20222 min read
PODCAST: Question the Marketing ROI Question
“Half my advertising spend is wasted; the trouble is, I don't know which half.” - John Wanamaker. 100 years after he made this famous...
uzmakrauf
May 5, 20221 min read
Marketing spend grew +10.3% this past year, the highest growth in a decade.
A further +13.6% increase in marketing budgets is expected this year. These are finding from “The CMO Survey”, Feb 2022 of 320,...
uzmakrauf
May 3, 20222 min read
The next advertising platform – Gaming 🎮 – opportunity but with growing pains
The global gaming industry may be worth $219 billion by 2024 (+9% CAGR from 2019) with 3 billion enthusiastic players globally in 2021...
uzmakrauf
Apr 30, 20222 min read
How can Marketers get Consumers to share their data in this heightened privacy world?
Web-based cookies that have helped marketers target and engage their customers online with relevant advertising content are now being...
uzmakrauf
Apr 20, 20222 min read
Online ratings can lead to better products
During the Pandemic lockdown, e-commerce had ten years’ growth in Q1 2020 in US. The volume of online ratings and reviews surged,...
uzmakrauf
Nov 17, 20212 min read
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