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Our Thought Leadership
Strengthen your long-term strategies by incorporating macro trends and broader industry insights. In our blog posts we share our thought leadership on various aspects of the Consumer Experience Journey plus other topics to enhance your decision making.
Beyond the Lipstick Effect: Unveiling Modern Splurge Behavior
In times of economic uncertainty, managing finances becomes a priority for individuals. However, the desire to indulge oneself...
uzmakrauf
Jun 7, 20233 min read
Trading Down or Trading Up: How Is Your Brand Managing Shifts in Consumer Loyalty?
Persistent inflation has sparked significant behavior changes across American income groups. The ongoing budget pressures have resulted...
uzmakrauf
May 12, 20232 min read
Consumers are bifurcated – some pulling back, while others spend more. Why?
With record high inflation, lower income households are now cutting back or trading down, while higher income continue to buy almost like...
uzmakrauf
Sep 1, 20222 min read
Price increases are everywhere – or are they?
Record high inflation has been eating into people’s savings and restricted their spending, as they pay higher prices for gas, food and a...
uzmakrauf
Aug 30, 20221 min read
What behavior changes are consumers now making to manage record high inflation?
Consumers are having to adapt in this high inflation environment. 🛠 2 out of every 3 (66%) consumers are changing how they manage their...
uzmakrauf
Aug 24, 20221 min read
Luxury brands are prospering and expanding stores despite high inflation
The US consumer is somewhat bifurcated, and we are seeing different behaviors: Those on the lower income scale are starting to struggle...
uzmakrauf
Aug 10, 20221 min read
Do you know why managing Consumer Confidence is so critical for managing inflation?
It’s because people behave based on how they “feel”. If we feel things are going to get worse, and prices will go up ↠ we could start...
uzmakrauf
Aug 6, 20221 min read
Inflation hit a new 4-decade record of 9.1% in June 2022 vs last year — are Millennials responsible?
Ongoing steep price hikes continue (Fuel +60%, Energy +42% and food +10% vs last June). These are due to a mix of high consumer demand...
uzmakrauf
Jul 17, 20222 min read
How did Amazon's Prime day perform?
Amazon's Prime Day event was July 12-13 2022, ... here are some topline results: With now 200 million Prime members, Amazon said they...
uzmakrauf
Jul 14, 20222 min read
Record inflation of +8.6% in May’22 challenging Consumers and Policy Makers
A new 40-year inflation growth record of +8.6% vs last year was set this May with ongoing price increases for gas, shelter, groceries,...
uzmakrauf
Jun 11, 20222 min read
Brands need to prepare for sales impact as inflation drives people to defer, reduce or trade down
COVID related concerns are thankfully slowing, and consumers feeling more comfortable re-engaging in activities they had stepped away...
uzmakrauf
May 12, 20221 min read
The creative, hidden ways companies pass on rising costs to customers
During these inflationary times, companies are getting creative in how they pass on rising costs to their customers. Actual increases for...
uzmakrauf
Feb 17, 20222 min read
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