Beyond the Lipstick Effect: Unveiling Modern Splurge Behavior
In times of economic uncertainty, managing finances becomes a priority for individuals. However, the desire to indulge oneself...
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Our thought leadership perspectives
Strengthen your long-term strategies by incorporating macro trends and broader industry insights. In our blog posts we share our thought leadership on various aspects of the Consumer Experience plus other topics to enhance your decision making.
uzmakrauf
- May 11
- 2 min
Trading Down or Trading Up: How Is Your Brand Managing Shifts in Consumer Loyalty?
Persistent inflation has sparked significant behavior changes across American income groups. The ongoing budget pressures have resulted...
uzmakrauf
- Sep 1, 2022
- 2 min
Consumers are bifurcated – some pulling back, while others spend more. Why?
With record high inflation, lower income households are now cutting back or trading down, while higher income continue to buy almost like...
uzmakrauf
- Aug 29, 2022
- 1 min
Price increases are everywhere – or are they?
Record high inflation has been eating into people’s savings and restricted their spending, as they pay higher prices for gas, food and a...
uzmakrauf
- Aug 23, 2022
- 1 min
What behavior changes are consumers now making to manage record high inflation?
Consumers are having to adapt in this high inflation environment. 🛠 2 out of every 3 (66%) consumers are changing how they manage their...
uzmakrauf
- Aug 9, 2022
- 1 min
Luxury brands are prospering and expanding stores despite high inflation
The US consumer is somewhat bifurcated, and we are seeing different behaviors: Those on the lower income scale are starting to struggle...
uzmakrauf
- Aug 6, 2022
- 1 min
Do you know why managing Consumer Confidence is so critical for managing inflation?
It’s because people behave based on how they “feel”. If we feel things are going to get worse, and prices will go up ↠ we could start...
uzmakrauf
- Jul 17, 2022
- 2 min
Inflation hit a new 4-decade record of 9.1% in June 2022 vs last year — are Millennials responsible?
Ongoing steep price hikes continue (Fuel +60%, Energy +42% and food +10% vs last June). These are due to a mix of high consumer demand...
uzmakrauf
- Jul 14, 2022
- 2 min
How did Amazon's Prime day perform?
Amazon's Prime Day event was July 12-13 2022, ... here are some topline results: With now 200 million Prime members, Amazon said they...
uzmakrauf
- Jun 11, 2022
- 2 min
Record inflation of +8.6% in May’22 challenging Consumers and Policy Makers
A new 40-year inflation growth record of +8.6% vs last year was set this May with ongoing price increases for gas, shelter, groceries,...
uzmakrauf
- May 11, 2022
- 1 min
Brands need to prepare for sales impact as inflation drives people to defer, reduce or trade down
COVID related concerns are thankfully slowing, and consumers feeling more comfortable re-engaging in activities they had stepped away...
uzmakrauf
- Feb 16, 2022
- 2 min
The creative, hidden ways companies pass on rising costs to customers
During these inflationary times, companies are getting creative in how they pass on rising costs to their customers. Actual increases for...
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