uzmakraufJun 63 minProduct PositioningBeyond the Lipstick Effect: Unveiling Modern Splurge BehaviorIn times of economic uncertainty, managing finances becomes a priority for individuals. However, the desire to indulge oneself...
uzmakraufMay 312 minConsumer Journeys — Why & HowGo Beyond Demographics: Get Higher ROIs with Nuanced Consumer Journey MappingIn today's dynamic business landscape, understanding your customers at a profound level is critical for driving higher returns on...
uzmakraufMay 243 minConsumer Journeys — Why & HowStaying Ahead of the Curve: Decoding Unpredictable Customer BehaviorIn the ever-evolving landscape of consumer behavior, one thing remains constant: change. Today's customers are more diverse, digitally...
uzmakraufApr 13, 20222 minOmnichannel RetailB2B customers now have greater expectations from suppliers for growthJust as consumers want a personalized, always on, seamless Omnichannel experience, the same is increasingly true for B2B customers. The...
uzmakraufMar 22, 20221 minCustomer & Market SegmentationWhere’s the money? With older Americans 65+As restrictions from Pandemic loosen in Q2 2022, older Americans (age 65+, mainly Boomers) are expected to help boost overall spending....
uzmakraufFeb 5, 20221 minCustomer Journey MappingPurchase decisions are often based on emotion vs logic - do you know which moments matter?Getting a consumer to have the best emotional outcome in their journey for each moment that matters is key to driving sales. Forrester...
uzmakraufJan 4, 20222 minBrand BuildingHow does your BRAND resonate with today’s demanding, discerning customer?With so much change, especially these last 2 years of the pandemic, it’s important to revisit your brand’s relevance for your customers...
uzmakraufDec 14, 20211 minCustomer Journey MappingCustomers want personalized experienced – how well are you delivering this?Personalization is critical to grow sales and build long term loyalty. McKinsey Nov’21 report notes "71% of consumers expect companies to...
