Our Thought Leadership 

The 'average' consumer is a deceptive baseline. In 2026, a K-shaped divergence has split consumers, retailers, and brands into two accelerating extremes – while the undifferentiated middle shrinks. This report analyzes five macro-trend divergences impacting CPG and Consumer Electronics: macroeconomic asymmetry, the new consumer calculus, unified commerce, the barbell marketplace, and technology's new rules. With 29 data sources and sector-specific strategies.

Identify the insights you need for 7 phases of your consumer journey to grow loyalty, ROI and sales. Transform your strategies for success.

In times of economic uncertainty, managing finances becomes a priority for individuals. However, the desire to indulge oneself...

In today's dynamic business landscape, understanding your customers comprehensively is critical for driving higher returns on investment...

In the ever-evolving landscape of consumer behavior, one thing remains constant: change. Today's customers are more diverse, digitally...

Just as consumers want a personalized, always on, seamless Omnichannel experience, the same is increasingly true for B2B customers. The...

Getting a consumer to have the best emotional outcome in their journey for each moment that matters is key to driving sales. Forrester...

With so much change, especially these last 2 years of the pandemic, it’s important to revisit your brand’s relevance for your customers...

Personalization is critical to grow sales and build long term loyalty. McKinsey Nov’21 report notes "71% of consumers expect companies to...