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Our Thought Leadership
Strengthen your long-term strategies by incorporating macro trends and broader industry insights. In our blog posts we share our thought leadership on various aspects of the Consumer Experience Journey plus other topics to enhance your decision making.
Bigger Decisions, Tighter Budgets: Why 2026 Needs a Learning Plan
A comprehensive framework for building 2026 learning plans that get funded. Includes 8-step process, client priorities, and strategies for CPG and CE brands to turn budget constraints into competitive advantage.
uzmakrauf
Oct 18 min read
The 7+1 phases of your Consumer Journey — Essential insights brands need to succeed
Identify the insights you need for 7 phases of your consumer journey to grow loyalty, ROI and sales. Transform your strategies for success.
uzmakrauf
Feb 21, 20244 min read
How Full-Funnel Marketing Metrics Empower a Seamless Brand Experience
Traditional marketing departments often suffer from self-imposed dichotomies: Brand marketers focus on big picture advertising campaigns...
uzmakrauf
Jul 31, 20234 min read
Unlocking Your Full Customer Journey: Why Comprehensive Understanding is Essential
For brands to thrive they must know and activate across all critical touchpoints of their Consumers full experience journeys.
uzmakrauf
Jun 13, 20234 min read
Is TV advertising making a comeback?
Harvard Business Review says “yes”, eMarketer forecasts “no”. It's certainly interesting to review their perspectives. 📺 💻 First,...
uzmakrauf
Jun 22, 20222 min read
Growing marketing channel: Retail Media Networks
Marketing channels and ways to advertise to shoppers continue to evolve. These are driven by ongoing innovation but also by new macro...
uzmakrauf
Jun 14, 20222 min read
Brand and capability building are often overlooked as strong business KPIs
To achieve strong business ROI, it is critical to get the right evaluation metrics established upfront. This helps ensure investments...
uzmakrauf
May 24, 20221 min read
How do you balance Brand strength vs profit margin?
Brand strength matters, but investment against it needs to be profitable! This requires analytical rigor to evaluate the spends ROI....
uzmakrauf
Nov 9, 20212 min read
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