uzmakraufJul 314 minBrand BuildingHow Full-Funnel Marketing Metrics Empower a Seamless Brand ExperienceTraditional marketing departments often suffer from self-imposed dichotomies: Brand marketers focus on big picture advertising campaigns...
uzmakraufJun 134 minConsumer Journeys — Why & HowUnlocking Your Full Customer Journey: Why Comprehensive Understanding is EssentialFor brands to thrive they must know and activate across all critical touchpoints of their Consumers full experience journeys.
uzmakraufJun 22, 20222 minMarketing Mix evaluationIs TV advertising making a comeback?Harvard Business Review says “yes”, eMarketer forecasts “no”. It's certainly interesting to review their perspectives. 📺 💻 First,...
uzmakraufJun 14, 20222 minOmnichannel RetailGrowing marketing channel: Retail Media NetworksMarketing channels and ways to advertise to shoppers continue to evolve. These are driven by ongoing innovation but also by new macro...
uzmakraufMay 24, 20221 minBrand BuildingBrand and capability building are often overlooked as strong business KPIsTo achieve strong business ROI, it is critical to get the right evaluation metrics established upfront. This helps ensure investments...
uzmakraufNov 9, 20212 minMarketing Mix evaluationHow do you balance Brand strength vs profit margin?Brand strength matters, but investment against it needs to be profitable! This requires analytical rigor to evaluate the spends ROI....
