Our Thought Leadership 

Deloitte finds 90% of retailers want stronger brand collaboration – yet most CPG and CE brands show up to buyer meetings with the wrong briefcase. The gap isn't data. It's translation: connecting consumer motivation, shopper behavior, and retailer economics into a growth plan that earns strategic partner status. This article breaks down what retailers are actually evaluating, what it costs brands who miss it, and how winning organizations close the gap.

The 'average' consumer is a deceptive baseline. In 2026, a K-shaped divergence has split consumers, retailers, and brands into two accelerating extremes – while the undifferentiated middle shrinks. This report analyzes five macro-trend divergences impacting CPG and Consumer Electronics: macroeconomic asymmetry, the new consumer calculus, unified commerce, the barbell marketplace, and technology's new rules. With 29 data sources and sector-specific strategies.

It’s because people behave based on how they “feel”. If we feel things are going to get worse, and prices will go up ↠ we could start...

Ongoing steep price hikes continue (Fuel +60%, Energy +42% and food +10% vs last June). These are due to a mix of high consumer demand...

Do your business plans consider macro trend shifts? As example, US Household formats are shifting — there may be ways for you to engage...