Our Thought Leadership
Strengthen your long-term strategies by incorporating macro trends and broader industry insights. In our blog posts we share our thought leadership on various aspects of the Consumer Experience Journey plus other topics to enhance your decision making.
The New Branding Battlefield: When Corporate Goliaths Meet Individual Davids
Consumers are excited for the holidays — how will inflation impact them?
Do you know why managing Consumer Confidence is so critical for managing inflation?
Inflation hit a new 4-decade record of 9.1% in June 2022 vs last year — are Millennials responsible?
Record inflation of +8.6% in May’22 challenging Consumers and Policy Makers
Sustainability is a growing driver of brand choice - Fashion has opportunities across life-cycle
Brands need to prepare for sales impact as inflation drives people to defer, reduce or trade down
Spend on Gaming grew +75% during pandemic as people stuck at home sought fun.
Are winning the shifts in macro trends part of your business strategy?