Unlocking Your Full Customer Journey: Why Comprehensive Understanding is Essential
For brands to thrive they must know and activate across all critical touchpoints of their Consumers full experience journeys.
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Our thought leadership perspectives
Strengthen your long-term strategies by incorporating macro trends and broader industry insights. In our blog posts we share our thought leadership on various aspects of the Consumer Experience plus other topics to enhance your decision making.
uzmakrauf
- May 31
- 2 min
Go Beyond Demographics: Get Higher ROIs with Nuanced Consumer Journey Mapping
In today's dynamic business landscape, understanding your customers at a profound level is critical for driving higher returns on...
uzmakrauf
- May 24
- 3 min
Staying Ahead of the Curve: Decoding Unpredictable Customer Behavior
In the ever-evolving landscape of consumer behavior, one thing remains constant: change. Today's customers are more diverse, digitally...
uzmakrauf
- Jul 17, 2022
- 2 min
Inflation hit a new 4-decade record of 9.1% in June 2022 vs last year — are Millennials responsible?
Ongoing steep price hikes continue (Fuel +60%, Energy +42% and food +10% vs last June). These are due to a mix of high consumer demand...
uzmakrauf
- Jul 6, 2022
- 2 min
To better sell to Black consumers, understand their heritage
Where people come from and grew up eating and doing, matters to them. Most ethnic groups have strong buying preferences tied to their...
uzmakrauf
- Mar 22, 2022
- 1 min
Where’s the money? With older Americans 65+
As restrictions from Pandemic loosen in Q2 2022, older Americans (age 65+, mainly Boomers) are expected to help boost overall spending....
uzmakrauf
- Jan 12, 2022
- 2 min
Are winning the shifts in macro trends part of your business strategy?
Do your business plans consider macro trend shifts? As example, US Household formats are shifting — there may be ways for you to engage...
uzmakrauf
- Jan 6, 2022
- 2 min
GenZ continues to fascinate marketers who are cautious of getting it wrong with them.
This future consumer is likely the largest global cohort, at over 2 billion people, with an estimated $360 billion in spending power, and...
uzmakrauf
- Dec 16, 2021
- 2 min
$300 billion revenue opportunity by serving the Black consumer
“For decades, Black consumers have been regularly overlooked by companies that don’t see them as a priority demographic. Black consumers...
uzmakrauf
- Dec 4, 2021
- 1 min
Asian Americans will be USA's largest immigrant group by 2055
US Demographics - Asian Americans growth
uzmakrauf
- Oct 27, 2021
- 1 min
Brand switching grew during pandemic - Why?
39% of Consumers tried a new brand and 34% bought from a different retailer during the pandemic vs pre with >80% of each intending to...
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