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Our Thought Leadership
Strengthen your long-term strategies by incorporating macro trends and broader industry insights. In our blog posts we share our thought leadership on various aspects of the Consumer Experience Journey plus other topics to enhance your decision making.
Unlocking Your Full Customer Journey: Why Comprehensive Understanding is Essential
For brands to thrive they must know and activate across all critical touchpoints of their Consumers full experience journeys.
uzmakrauf
Jun 13, 20234 min read
Go Beyond Demographics: Get Higher ROIs with Nuanced Consumer Journey Mapping
In today's dynamic business landscape, understanding your customers comprehensively is critical for driving higher returns on investment...
uzmakrauf
Jun 1, 20233 min read
Staying Ahead of the Curve: Decoding Unpredictable Customer Behavior
In the ever-evolving landscape of consumer behavior, one thing remains constant: change. Today's customers are more diverse, digitally...
uzmakrauf
May 24, 20233 min read
Inflation hit a new 4-decade record of 9.1% in June 2022 vs last year — are Millennials responsible?
Ongoing steep price hikes continue (Fuel +60%, Energy +42% and food +10% vs last June). These are due to a mix of high consumer demand...
uzmakrauf
Jul 17, 20222 min read
To better sell to Black consumers, understand their heritage
Where people come from and grew up eating and doing, matters to them. Most ethnic groups have strong buying preferences tied to their...
uzmakrauf
Jul 7, 20222 min read
Where’s the money? With older Americans 65+
As restrictions from Pandemic loosen in Q2 2022, older Americans (age 65+, mainly Boomers) are expected to help boost overall spending....
uzmakrauf
Mar 22, 20221 min read
Are winning the shifts in macro trends part of your business strategy?
Do your business plans consider macro trend shifts? As example, US Household formats are shifting — there may be ways for you to engage...
uzmakrauf
Jan 12, 20222 min read
GenZ continues to fascinate marketers who are cautious of getting it wrong with them.
This future consumer is likely the largest global cohort, at over 2 billion people, with an estimated $360 billion in spending power, and...
uzmakrauf
Jan 6, 20222 min read
$300 billion revenue opportunity by serving the Black consumer
“For decades, Black consumers have been regularly overlooked by companies that don’t see them as a priority demographic. Black consumers...
uzmakrauf
Dec 16, 20212 min read
Asian Americans will be USA's largest immigrant group by 2055
US Demographics - Asian Americans growth
uzmakrauf
Dec 4, 20211 min read
Brand switching grew during pandemic - Why?
39% of Consumers tried a new brand and 34% bought from a different retailer during the pandemic vs pre with >80% of each intending to...
uzmakrauf
Oct 27, 20211 min read
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