uzmakraufJun 134 minConsumer Journeys — Why & HowUnlocking Your Full Customer Journey: Why Comprehensive Understanding is EssentialFor brands to thrive they must know and activate across all critical touchpoints of their Consumers full experience journeys.
uzmakraufMay 312 minConsumer Journeys — Why & HowGo Beyond Demographics: Get Higher ROIs with Nuanced Consumer Journey MappingIn today's dynamic business landscape, understanding your customers at a profound level is critical for driving higher returns on...
uzmakraufMay 243 minConsumer Journeys — Why & HowStaying Ahead of the Curve: Decoding Unpredictable Customer BehaviorIn the ever-evolving landscape of consumer behavior, one thing remains constant: change. Today's customers are more diverse, digitally...
uzmakraufJul 17, 20222 minMacro TrendsInflation hit a new 4-decade record of 9.1% in June 2022 vs last year — are Millennials responsible?Ongoing steep price hikes continue (Fuel +60%, Energy +42% and food +10% vs last June). These are due to a mix of high consumer demand...
uzmakraufJul 6, 20222 minCustomer & Market SegmentationTo better sell to Black consumers, understand their heritageWhere people come from and grew up eating and doing, matters to them. Most ethnic groups have strong buying preferences tied to their...
uzmakraufMar 22, 20221 minCustomer & Market SegmentationWhere’s the money? With older Americans 65+As restrictions from Pandemic loosen in Q2 2022, older Americans (age 65+, mainly Boomers) are expected to help boost overall spending....
uzmakraufJan 12, 20222 minMacro TrendsAre winning the shifts in macro trends part of your business strategy?Do your business plans consider macro trend shifts? As example, US Household formats are shifting — there may be ways for you to engage...
uzmakraufJan 6, 20222 minCustomer & Market SegmentationGenZ continues to fascinate marketers who are cautious of getting it wrong with them.This future consumer is likely the largest global cohort, at over 2 billion people, with an estimated $360 billion in spending power, and...
uzmakraufDec 16, 20212 minCustomer & Market Segmentation$300 billion revenue opportunity by serving the Black consumer“For decades, Black consumers have been regularly overlooked by companies that don’t see them as a priority demographic. Black consumers...
uzmakraufDec 4, 20211 minCustomer & Market SegmentationAsian Americans will be USA's largest immigrant group by 2055 US Demographics - Asian Americans growth
uzmakraufOct 27, 20211 minBrand BuildingBrand switching grew during pandemic - Why?39% of Consumers tried a new brand and 34% bought from a different retailer during the pandemic vs pre with >80% of each intending to...