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Strengthen your long-term strategies by incorporating macro trends and broader industry insights. In our blog posts we share our thought leadership on various aspects of the Consumer Experience plus other topics to enhance your decision making.

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Marketing spend grew +10.3% this past year, the highest growth in a decade.

uzmakrauf

May 3, 2022
2 min

Marketing Mix evaluation

Marketing spend grew +10.3% this past year, the highest growth in a decade.

A further +13.6% increase in marketing budgets is expected this year. These are finding from “The CMO Survey”, Feb 2022 of 320,...