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Our Thought Leadership
Strengthen your long-term strategies by incorporating macro trends and broader industry insights. In our blogs we share our perspectives on various aspects of the Consumer Experience Journey plus other topics to enhance your decision making.
“Luxury” brands continue strong growth in spite of economic uncertainty
Persistent inflation is driven by a mix of low supply and high demand. During the pandemic, people’s savings grew, most notably for...
uzmakrauf
Jan 26, 20232 min read
Marketing to the Next Generation: 8 Tips for Reaching Gen Z and Millennials
How brands need to market to different generations is constantly evolving. Gen Z and Millennials represent two distinct groups with...
uzmakrauf
Dec 27, 20223 min read
To command a price premium, brands must focus on trust and actions vs just image
For consumers to be willing to pay a higher price for their products, brands must focus on strong consumer trust and demonstrate action...
uzmakrauf
Aug 16, 20222 min read
B2B customers now have greater expectations from suppliers for growth
Just as consumers want a personalized, always on, seamless Omnichannel experience, the same is increasingly true for B2B customers. The...
uzmakrauf
Apr 13, 20222 min read
With ecommerce here to stay, how should physical stores now be best managed?
Online penetration was ~30% higher in August 2021 after stores reopened vs pre-COVID, showing ecommerce is here to stay. Retailers and...
uzmakrauf
Feb 8, 20222 min read
Purchase decisions are often based on emotion vs logic - do you know which moments matter?
Getting a consumer to have the best emotional outcome in their journey for each moment that matters is key to driving sales. Forrester...
uzmakrauf
Feb 5, 20221 min read
Customers want personalized experienced – how well are you delivering this?
Personalization is critical to grow sales and build long term loyalty. McKinsey Nov’21 report notes "71% of consumers expect companies to...
uzmakrauf
Dec 14, 20211 min read
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