uzmakraufSep 1, 20222 minCustomer & Market SegmentationConsumers are bifurcated – some pulling back, while others spend more. Why?With record high inflation, lower income households are now cutting back or trading down, while higher income continue to buy almost like...
uzmakraufAug 6, 20221 minMacro TrendsDo you know why managing Consumer Confidence is so critical for managing inflation? It’s because people behave based on how they “feel”. If we feel things are going to get worse, and prices will go up ↠ we could start...
uzmakraufJul 17, 20222 minMacro TrendsInflation hit a new 4-decade record of 9.1% in June 2022 vs last year — are Millennials responsible?Ongoing steep price hikes continue (Fuel +60%, Energy +42% and food +10% vs last June). These are due to a mix of high consumer demand...
uzmakraufJun 11, 20222 minMacro TrendsRecord inflation of +8.6% in May’22 challenging Consumers and Policy MakersA new 40-year inflation growth record of +8.6% vs last year was set this May with ongoing price increases for gas, shelter, groceries,...
uzmakraufMay 11, 20221 minMacro TrendsBrands need to prepare for sales impact as inflation drives people to defer, reduce or trade downCOVID related concerns are thankfully slowing, and consumers feeling more comfortable re-engaging in activities they had stepped away...
uzmakraufMar 22, 20221 minCustomer & Market SegmentationWhere’s the money? With older Americans 65+As restrictions from Pandemic loosen in Q2 2022, older Americans (age 65+, mainly Boomers) are expected to help boost overall spending....
