Our Thought Leadership

Strengthen your long-term strategies by incorporating macro trends and broader industry insights. In our blog posts we share our thought leadership on various aspects of the Consumer Experience Journey plus other topics to enhance your decision making.

Consumers are bifurcated – some pulling back, while others spend more. Why?

With record high inflation, lower income households are now cutting back or trading down, while higher income continue to buy almost like...

Customer & Market Segmentation

uzmakrauf

Sep 1, 20222 min read

Do you know why managing Consumer Confidence is so critical for managing inflation?

It’s because people behave based on how they “feel”. If we feel things are going to get worse, and prices will go up ↠ we could start...

Macro Trends

uzmakrauf

Aug 6, 20221 min read

Inflation hit a new 4-decade record of 9.1% in June 2022 vs last year — are Millennials responsible?

Ongoing steep price hikes continue (Fuel +60%, Energy +42% and food +10% vs last June). These are due to a mix of high consumer demand...

Macro Trends

uzmakrauf

Jul 17, 20222 min read

Record inflation of +8.6% in May’22 challenging Consumers and Policy Makers

A new 40-year inflation growth record of +8.6% vs last year was set this May with ongoing price increases for gas, shelter, groceries,...

Macro Trends

uzmakrauf

Jun 11, 20222 min read

Brands need to prepare for sales impact as inflation drives people to defer, reduce or trade down

COVID related concerns are thankfully slowing, and consumers feeling more comfortable re-engaging in activities they had stepped away...

Macro Trends

uzmakrauf

May 12, 20221 min read

Where’s the money? With older Americans 65+

As restrictions from Pandemic loosen in Q2 2022, older Americans (age 65+, mainly Boomers) are expected to help boost overall spending....

Customer & Market Segmentation

uzmakrauf

Mar 22, 20221 min read