uzmakraufMay 19, 20222 minMacro TrendsSustainability is a growing driver of brand choice - Fashion has opportunities across life-cycleSustainability is a growing driver of brand choice for Consumers, particularly youth. But most industries have a long way to go to...
uzmakraufOct 27, 20211 minBrand BuildingBrand switching grew during pandemic - Why?39% of Consumers tried a new brand and 34% bought from a different retailer during the pandemic vs pre with >80% of each intending to...