Our thought leadership perspectives

Strengthen your long-term strategies by incorporating macro trends and broader industry insights. In our blog posts we share our thought leadership on various aspects of the Consumer Experience plus other topics to enhance your decision making.

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uzmakrauf

May 19, 2022
2 min

Macro Trends

Sustainability is a growing driver of brand choice - Fashion has opportunities across life-cycle

Sustainability is a growing driver of brand choice for Consumers, particularly youth. But most industries have a long way to go to...

uzmakrauf

Oct 27, 2021
1 min

Brand Building

Brand switching grew during pandemic - Why?

39% of Consumers tried a new brand and 34% bought from a different retailer during the pandemic vs pre with >80% of each intending to...