uzmakraufNov 8, 20223 minMacro TrendsConsumers are excited for the holidays — how will inflation impact them?With inflation at a four-decade high since March this year, consumers have been readjusting how they spend, including trading down to...
uzmakraufSep 1, 20222 minCustomer & Market SegmentationConsumers are bifurcated – some pulling back, while others spend more. Why?With record high inflation, lower income households are now cutting back or trading down, while higher income continue to buy almost like...
uzmakraufAug 29, 20221 minMacro TrendsPrice increases are everywhere – or are they? Record high inflation has been eating into people’s savings and restricted their spending, as they pay higher prices for gas, food and a...
uzmakraufAug 23, 20221 minMacro TrendsWhat behavior changes are consumers now making to manage record high inflation?Consumers are having to adapt in this high inflation environment. 🛠 2 out of every 3 (66%) consumers are changing how they manage their...
uzmakraufAug 15, 20222 minBrand BuildingTo command a price premium, brands must focus on trust and actions vs just imageFor consumers to be willing to pay a higher price for their products, brands must focus on strong consumer trust and demonstrate action...
uzmakraufFeb 16, 20222 minMacro TrendsThe creative, hidden ways companies pass on rising costs to customersDuring these inflationary times, companies are getting creative in how they pass on rising costs to their customers. Actual increases for...
