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Our Thought Leadership

Strengthen your long-term strategies by incorporating macro trends and broader industry insights. In our blog posts we share our thought leadership on various aspects of the Consumer Experience Journey plus other topics to enhance your decision making.

Consumers are excited for the holidays — how will inflation impact them?

Consumers are excited for the holidays — how will inflation impact them?

With inflation at a four-decade high since March this year, consumers have been readjusting how they spend, including trading down to...

uzmakrauf

Nov 8, 20223 min read

Consumers are bifurcated – some pulling back, while others spend more. Why?

Consumers are bifurcated – some pulling back, while others spend more. Why?

With record high inflation, lower income households are now cutting back or trading down, while higher income continue to buy almost like...

Customer & Market Segmentation

uzmakrauf

Sep 1, 20222 min read

Price increases are everywhere – or are they?

Price increases are everywhere – or are they?

Record high inflation has been eating into people’s savings and restricted their spending, as they pay higher prices for gas, food and a...

uzmakrauf

Aug 30, 20221 min read

What behavior changes are consumers now making to manage record high inflation?

What behavior changes are consumers now making to manage record high inflation?

Consumers are having to adapt in this high inflation environment. 🛠 2 out of every 3 (66%) consumers are changing how they manage their...

uzmakrauf

Aug 24, 20221 min read

To command a price premium, brands must focus on trust and actions vs just image

To command a price premium, brands must focus on trust and actions vs just image

For consumers to be willing to pay a higher price for their products, brands must focus on strong consumer trust and demonstrate action...

uzmakrauf

Aug 16, 20222 min read

The creative, hidden ways companies pass on rising costs to customers

The creative, hidden ways companies pass on rising costs to customers

During these inflationary times, companies are getting creative in how they pass on rising costs to their customers. Actual increases for...

uzmakrauf

Feb 17, 20222 min read

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