Our thought leadership perspectives

Strengthen your long-term strategies by incorporating macro trends and broader industry insights. In our blog posts we share our thought leadership on various aspects of the Consumer Experience plus other topics to enhance your decision making.

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uzmakrauf

Jul 17, 2022
2 min

Macro Trends

Inflation hit a new 4-decade record of 9.1% in June 2022 vs last year — are Millennials responsible?

Ongoing steep price hikes continue (Fuel +60%, Energy +42% and food +10% vs last June). These are due to a mix of high consumer demand...

uzmakrauf

Mar 22, 2022
1 min

Customer & Market Segmentation

Where’s the money? With older Americans 65+

As restrictions from Pandemic loosen in Q2 2022, older Americans (age 65+, mainly Boomers) are expected to help boost overall spending....

10 lessons from the first two years of COVID-19

uzmakrauf

Mar 10, 2022
1 min

Macro Trends

10 lessons from the first two years of COVID-19

McKinsey shares 10 lessons from the first two years of COVID-19 on the 2nd anniversary of World Health Organization (WHO) declaring...

uzmakrauf

Oct 27, 2021
1 min

Brand Building

Brand switching grew during pandemic - Why?

39% of Consumers tried a new brand and 34% bought from a different retailer during the pandemic vs pre with >80% of each intending to...