Our thought leadership perspectives

Strengthen your long-term strategies by incorporating macro trends and broader industry insights. In our blog posts we share our thought leadership on various aspects of the Consumer Experience plus other topics to enhance your decision making.

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uzmakrauf

Nov 9, 2021
2 min

Marketing Mix evaluation

How do you balance Brand strength vs profit margin?

Brand strength matters, but investment against it needs to be profitable! This requires analytical rigor to evaluate the spends ROI....