Our thought leadership perspectives

Strengthen your long-term strategies by incorporating macro trends and broader industry insights. In our blog posts we share our thought leadership on various aspects of the Consumer Experience plus other topics to enhance your decision making.

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Go Beyond Demographics: Get Higher ROIs with Nuanced Consumer Journey Mapping

uzmakrauf

May 31
2 min

Consumer Journeys — Why & How

Go Beyond Demographics: Get Higher ROIs with Nuanced Consumer Journey Mapping

In today's dynamic business landscape, understanding your customers at a profound level is critical for driving higher returns on...

uzmakrauf

Aug 15, 2022
2 min

Brand Building

To command a price premium, brands must focus on trust and actions vs just image

For consumers to be willing to pay a higher price for their products, brands must focus on strong consumer trust and demonstrate action...