Our thought leadership perspectives

Strengthen your long-term strategies by incorporating macro trends and broader industry insights. In our blog posts we share our thought leadership on various aspects of the Consumer Experience plus other topics to enhance your decision making.

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uzmakrauf

Aug 15, 2022
2 min

Brand Building

To command a price premium, brands must focus on trust and actions vs just image

For consumers to be willing to pay a higher price for their products, brands must focus on strong consumer trust and demonstrate action...