uzmakraufJul 314 minBrand BuildingHow Full-Funnel Marketing Metrics Empower a Seamless Brand ExperienceTraditional marketing departments often suffer from self-imposed dichotomies: Brand marketers focus on big picture advertising campaigns...
uzmakraufAug 9, 20221 minProduct PositioningLuxury brands are prospering and expanding stores despite high inflationThe US consumer is somewhat bifurcated, and we are seeing different behaviors: Those on the lower income scale are starting to struggle...
uzmakraufJun 22, 20222 minMarketing Mix evaluationIs TV advertising making a comeback?Harvard Business Review says “yes”, eMarketer forecasts “no”. It's certainly interesting to review their perspectives. 📺 💻 First,...
uzmakraufJun 14, 20222 minOmnichannel RetailGrowing marketing channel: Retail Media NetworksMarketing channels and ways to advertise to shoppers continue to evolve. These are driven by ongoing innovation but also by new macro...
uzmakraufApr 30, 20222 minDigital MarketingThe next advertising platform – Gaming 🎮 – opportunity but with growing painsThe global gaming industry may be worth $219 billion by 2024 (+9% CAGR from 2019) with 3 billion enthusiastic players globally in 2021...
