PODCAST: Question the Marketing ROI Question
“Half my advertising spend is wasted; the trouble is, I don't know which half.” - John Wanamaker. 100 years after he made this famous...
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Supercharge Your Growth By Unlocking Your Consumers’ Experience Journeys
Our thought leadership perspectives
Get inspiration for successful strategies by widening your context for decision making.
Leverage macro trends and broader industry insights!
Khatanalytics' experts thoughtfully curate, analyze and synthesize insightful reports and articles from industry leading consulting firms (like McKinsey, HBR) and news publications (like WSJ, NY Times).
We add our thought leadership perspectives on why these topics matter.
New learning updated regularly, hope you find useful. Enjoy!
uzmakrauf
- May 3, 2022
- 2 min
Marketing spend grew +10.3% this past year, the highest growth in a decade.
A further +13.6% increase in marketing budgets is expected this year. These are finding from “The CMO Survey”, Feb 2022 of 320,...
uzmakrauf
- Apr 30, 2022
- 2 min
The next advertising platform – Gaming 🎮 – opportunity but with growing pains
The global gaming industry may be worth $219 billion by 2024 (+9% CAGR from 2019) with 3 billion enthusiastic players globally in 2021...
uzmakrauf
- Apr 20, 2022
- 2 min
How can Marketers get Consumers to share their data in this heightened privacy world?
Web-based cookies that have helped marketers target and engage their customers online with relevant advertising content are now being...
uzmakrauf
- Apr 20, 2022
- 2 min
Amazon and Walmart's top competitive battleground within the $5 Trillion retail market is Grocery
As food is constantly replenished, it’s where money is to be made. People tend to be very loyal to where they buy Groceries and lowest...
uzmakrauf
- Apr 13, 2022
- 2 min
B2B customers now have greater expectations from suppliers for growth
Just as consumers want a personalized, always on, seamless Omnichannel experience, the same is increasingly true for B2B customers. The...
uzmakrauf
- Mar 29, 2022
- 2 min
Big retailers are now selling their proprietary technology as a service
Major retailers like Amazon and Walmart are now monetizing their proprietary capabilities by selling to other retailers as a service....
uzmakrauf
- Mar 22, 2022
- 1 min
Where’s the money? With older Americans 65+
As restrictions from Pandemic loosen in Q2 2022, older Americans (age 65+, mainly Boomers) are expected to help boost overall spending....
uzmakrauf
- Mar 10, 2022
- 1 min
10 lessons from the first two years of COVID-19
McKinsey shares 10 lessons from the first two years of COVID-19 on the 2nd anniversary of World Health Organization (WHO) declaring...
uzmakrauf
- Mar 3, 2022
- 1 min
Spend on Gaming grew +75% during pandemic as people stuck at home sought fun.
About 3 billion global players expected by end 2021 and revenue of >$200 billion by 2023. BCG report (Dec’21) notes This revenue is...
uzmakrauf
- Feb 25, 2022
- 2 min
Telehealth grew 38X – patients really like it, but most physicians don't
During the pandemic, Telehealth use grew 38X vs pre-pandemic. This was driven by patients who really like it and want more, however, most...
uzmakrauf
- Feb 17, 2022
- 2 min
The creative, hidden ways companies pass on rising costs to customers
During these inflationary times, companies are getting creative in how they pass on rising costs to their customers. Actual increases for...
uzmakrauf
- Feb 8, 2022
- 2 min
With ecommerce here to stay, how should physical stores now be best managed?
Online penetration was ~30% higher in August 2021 after stores reopened vs pre-COVID, showing ecommerce is here to stay. Retailers and...
uzmakrauf
- Feb 5, 2022
- 1 min
Purchase decisions are often based on emotion vs logic - do you know which moments matter?
Getting a consumer to have the best emotional outcome in their journey for each moment that matters is key to driving sales. Forrester...
uzmakrauf
- Feb 1, 2022
- 1 min
Social commerce growing 3X and democratizing opportunities for smaller brands
Social commerce continues to democratize opportunities for smaller brands (and individuals) vs big brands, with sales expected to triple...
uzmakrauf
- Jan 20, 2022
- 1 min
Restoring TRUST is key to societal stability — business expected to lead this
Almost 1 in 2 people globally consider government and media as “a dividing force in society”, while businesses and NGOs as more...
uzmakrauf
- Jan 12, 2022
- 2 min
Are winning the shifts in macro trends part of your business strategy?
Do your business plans consider macro trend shifts? As example, US Household formats are shifting — there may be ways for you to engage...
uzmakrauf
- Jan 6, 2022
- 2 min
GenZ continues to fascinate marketers who are cautious of getting it wrong with them.
This future consumer is likely the largest global cohort, at over 2 billion people, with an estimated $360 billion in spending power, and...
uzmakrauf
- Jan 4, 2022
- 2 min
How does your BRAND resonate with today’s demanding, discerning customer?
With so much change, especially these last 2 years of the pandemic, it’s important to revisit your brand’s relevance for your customers...
uzmakrauf
- Dec 22, 2021
- 1 min
Today's half-life of skills learned is not even 5 years — help employees learn how to learn
“Today, the half-life of learned skills is not even 5 years—fewer than 3 for digital skills” [BCG Nov’21 report] With the current race to...
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