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Your Strategic 
Research Partner
For Business Success

Khatanalytics (Katana-lytics)  is your end-to-end  Consumer, Shopper

and Market Research and Strategy Consultancy offering 

Fortune 100  expertise, meticulously tailored

to your specific business needs

Gain Your Competitive Advantage by Unlocking Your
Consumers' Experience Journey

Your Consumers’ Journeys Have Changed.

By not knowing how… you could be wasting $ millions on the wrong strategies.

Khatanalytics equips you with decisive insights across your Consumers & Shoppers journeys, empowering you with data driven strategies for high ROI growth.

Our Distinct Value:


Fortune 100 Expertise:

Draw on our 20+ years of insight leadership at Fortune 100 global giants like Samsung, Unilever, and Nielsen. You get in-depth consumer understanding honed through our proven frameworks.


Tailored Solutions:

We begin with your goals. Our vast, multi-industry knowledge and diverse skills enable us to craft bespoke research plans and integrated insights, powering your high ROI decisions.


Actionable Growth Strategies:

We transform insights into tangible results. We help your teams craft actionable strategies, delivered through powerful storytelling, that drive your business’ top and bottom line growth.

Agile, Personalized Partnership:

Our lean structure means agility and customization that big agencies can't match. You'll work directly with collaborative, seasoned experts dedicated to your success.

Elevate Your Business with Khatanalytics:

Harness our passion and expertise in consumer-centricity to boost your growth and build enduring customer bonds. Make insights your competitive edge.

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Consumer Experience Journeys:
The Foundation of Your Strategy & Investments 

Customer Experience Journey maps

detail what matters most

to your Consumers and Shoppers

across their full journey of using and buying your category.

… So You can …

Engage Your Target audiences

at their most Critical Decision-Making Touchpoints

with the Most Relevant and Compelling 

Experiences, Messages and Products 

that Grow Your Sales, ROI and long term Loyalty

Our Specialized Approach

Proven 7-Phase Consumer Journey Learning Framework

Watch our 13-minute video where Uzma (Khatanalytics' CEO) explains:

 1 - Why Consumer Experience Journey learnings matter

 2 - Our proven Learning Framework with 7 critical areas to focus on

3 - Best practice approaches for developing  insights & strategies to achieve your goals

Supercharge Growth by Unlocking Consumers' Experience Journeys | Khatanalytics Consulting
Play Video
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Insights Power Winning Companies


"Winning" Companies have critical Insight building practices. They...

2 X
Outperform Competitors

By Using Customer Journey Maps vs companies that don’t

(81% that use  in CX efforts exceeded Customer Perceptions)

Gartner study

3 X
Test with Consumers 

ideas, concepts, prototypes,   

and launched products at multiple points of development journey

(60% of winners do vs others 22%)

McKinsey's Survey 

2.5 X
Use Shopper Insights

(e.g., trip missions, basket composition) to develop revenue growth management (RGM) strategies

(50% of winners do vs others 21%)

McKinsey's Survey 

Unlock Your Success:
Tailored Approaches Using
Cutting-Edge Frameworks & Insights

At Khatanalytics, we empower you to actualize your goals through a three-pronged approach, thoughtfully customized to meet your specific needs:

Insight-Driven Roadmap for Success

  • Together, we first identify your teams' goals and the vital questions, and critical decisions you need to make to successfully achieve them.

  • We then craft your custom learning plan applying our proven frameworks. Leveraging our diverse insights expertise, we detail the data, insights, and analytics needed for your high-impact decisions.

Comprehensive, Iterative Research   & Analytics

  • Employing our Consumer Experience Journey Learning framework, we ensure a comprehensive research design that covers all touchpoints.

    • Watch our CEO's short video explaining how we do it 🎥 

  • Through multi-phase, iterative research that employs both qualitative and quantitative methods, we answer your complex questions.

  • Then we run sophisticated analytic models to develop consumer segmentations, identify your priority targets, and map out their jouneys.

Breakthrough Insights & Strategies for Maximum ROI

  • You get breakthrough insights with compelling story telling that answer your vital questions and guide the decisions you need to make.

  • We recommend actionable, customer centric strategies for each cross-functional team that grow their ROI.

  • We help design data visualizations for fast, ongoing, self-serve insights.

Work with Our Exceptional Team

Our fun, collaborative team of consultants each have 20+ years in-depth expertise in a variety of research and analytical approaches from working at renowned global, Fortune 100 companies.

You get the best team, with expertise aligned to your specific project's needs.

Client Testimonials

Testimonials from our Clients:


"Uzma (Khatanalytics' Founder) is an outstanding leader and expert in gathering meaningful insights that drive critical business decisions and strategies.
She is an excellent collaborator and thoughtful planning partner.
Her knowledge of contemporary research techniques and their appropriate application is current and second to none.
She is an excellent presenter and very effective engaging with senior executives at large customers."

Samsung Electronics, GM & SVP Home Appliances

"Uzma partnered with Unilever's Sales leaders to design thoughtful learning roadmaps that supported sales goals and provided a robust pipeline of insights to advantage the UL team with retailers.
The resulting insights gained recognition by Customers that UL shared actionable thought leadership and enhanced Joint Business Plans."

Unilever, Senior Director Consumer & Customer Insights

"Uzma and her team are best in class. With her diverse business experiences, she is a quick study, and wastes no time - jumping right in to help solve issues. 
She has been instrumental in tackling challenging and complex business questions, applying her strategic leadership and creativity to help come up with solutions and implementing into action."

Nielsen Client, Post Foods - VP Consumer & Market Insights

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"Uzma and her expert team guided us to determine the best research approach in understanding a new market.
In addition to research and analytical services, she brings in business consultancy from her executive experiences to help us clarify goals and hone in on "problems to solve" and "decisions to make" which translates research findings into actions."

Samsung Electronics, SmartThings Strategy Lead
[Khatanalytics' Client]

"Uzma helped redesign our Strategy, Structure and Ways of Working for new commercially focused Data Analytics and Insights Teams.  
Her super-powers include deep listening and synthesizing large amounts of disparate and complex data into clearly articulated summaries.  
Uzma's excellent work has made a lasting and very positive impact across our Teams and therefore, am providing the highest of recommendations."

Fortune 500 CPG company,
Chief Commercial Officer
[Khatanalytics' Client]

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