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CONSUMER RESEARCH CONSULTING

ENGINEER
LOYALTY

OUR INSIGHTS HELP GLOBAL BRANDS
GENERATE LIFETIME USERS, NOT  JUST 
ONE-TIME BUYERS.

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We help big brands
hit big targets.

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Consumer expectations
have changed.

Brand loyalty
is declining.

The pace of brand switching is alarming, with a quarter of all consumers severing ties with familiar brands and a full third enticed by new ones

— trends even more pronounced for Gen Z¹. 



This overall downward trajectory poses a threat to market leaders, and presents an opportunity for their competitors.

74%

 

agree:

I uncover things that attract me and make me loyal to a brand

after my first purchase 2

Loyalty Loops

automate growth.

It takes 3-5 purchases to turn a customer into a loyalist³.

We make those purchases happen sooner by using tailored consumer research strategies to generate Loyalty Loops - gearing each touchpoint toward richer experiences, deeper trust, and greater brand equity.

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True equity is built
post-purchase.

Declining loyalty means that although new customers are up for grabs - retaining them is more critical than ever.

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"Khatanalytics are experts in gathering meaningful insights that drive critical business decisions and strategies."

 

GM & SVP Samsung Home Appliances

The consumer journey
only ends if you let it.

Typical consumer journey models don’t look beyond the
initial purchase.

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Focusing on the purchase alone limits your ability to understand, influence, and retain your consumers.

With us, each touchpoint guides your consumer into a Loyalty Loop

By gathering crucial insights across all touchpoints throughout the full consumer journey, we enable brands to boost retention and automate growth.

Our process, simplified.

1.
Ask the

right questions

 

We get clear on your larger cross-functional business goals and design the research project towards them.

2.
Find the

right answers

 

We conduct comprehensive consumer research to determine which touchpoints lead to key buying decisions. 

3.
Turn the answers into insights

 

We analyze the psychology behind each key touchpoint to determine how & why your customers shop, buy, and use your products.

4.
Make the insights actionable

 

No data dumps here.

Instead, you get a step-by-step plan to optimize your consumer journey and reliably guide your buyers into Loyalty Loops.

"Uzma and her team are best in class. 
She has been instrumental in tackling challenging and complex business questions, applying her strategic leadership and creativity to help come up with solutions and implementing into action"

 

Nielsen Client, Post Foods - VP Consumer & Market Insights

CASE STUDY

HOW WE ENABLED SAMSUNG TO BECOME
THE #1 BRAND IN US HOME APPLIANCES

Here's how:

  • Qualitative in-home ethnographies

  • Retail shopalongs with eye tracking

  • Quantitative survey

  • Digital website user experience 

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Let's Talk

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