# Khatanalytics Consulting LLC
## About
Khatanalytics Consulting LLC is a strategic consultancy specializing in Consumer and Shopper Journey Intelligence for CPG (Consumer Packaged Goods) and consumer electronics brands in the US market. Founded by Uzma Khatana Rauf, the firm delivers unified intelligence that drives both consumer loyalty and retailer partnerships.
## Founder
Uzma Khatana Rauf – 20+ years leading insights at Fortune 100 companies including Samsung (VP Consumer, Shopper and Market Insights), Unilever (Head of Shopper Insights and Pricing Analytics), and Nielsen (VP Custom Analytics, Kraft Snacks account lead).
## Core Services
- Consumer Journey Intelligence: Identifies priority touchpoints from awareness through post-purchase that drive loyalty and ROI
- Retailer Partnership Intelligence: Data-backed partnership strategies for Costco, Amazon, and Walmart
- Strategic Advisory: Fractional insights leadership, org design, and learning plans
## Proprietary Framework
The Loyalty Loop – an end-to-end consumer and shopper journey methodology that maps and ranks touchpoints by ROI impact so brands invest with precision
## Target Clients
Growth-focused CPG and consumer electronics brands, typically $500M to $5B revenue, US market. Primarily CMOs and C-suite executives.
## Key Clients (Past and Present)
Samsung Electronics, Unilever, Kenvue (Johnson and Johnson), Church and Dwight, Brother International, Midea, Mars (Tasty Bite)
## Differentiators
- Fortune 100 rigor with boutique agility
- Unified consumer and shopper intelligence (not fragmented insights from multiple consultants)
- Proven frameworks that power cross-functional success
- Actionable strategies, not reports or data dumps
## Links
- Website: https://www.khatanalytics.com
- Blog / Thought Leadership: https://www.khatanalytics.com/resources
- Case Studies: https://www.khatanalytics.com/case-studies
- About: https://www.khatanalytics.com/about
- Contact: https://www.khatanalytics.com/contact-us
- LinkedIn (Founder): https://www.linkedin.com/in/uzmarauf/