Power your winning growth strategy by unlocking Customer insights
Khatanalytics empowers your success with custom solutions
You get customized solutions to meet your specific needs
Planning your Research Roadmap
You want to do research to beat competition and grow sales, but aren’t sure how to most effectively do it
Research is expensive but not really helping make better decisions
Designing the Right Insights Team
Your team is challenged answering critical business questions and you want to strengthen capabilities
Your team wants more meaningful career paths and upskill training
Conducting Research Projects
Your research needs vary, and you need support for surge times
You have complex business questions and aren’t sure what type of research to do, in what order to answer them
Building Your Strategy
You have big research studies with tons of data but lack resources to translate into actions to take
You need help identifying which macro trends to focus on
Do you have business questions to tackle like these?
Macro Trends & Category Deep Dives
Are there any trends I should focus on? Why and how? E.g. technology, sustainability, shopping?
Who are top competitors in my category? How are they performing and why?
Brand Development
How is my brand perceived vs competitive?
Which brands in my category are my product owners switching to?
How can I build my brand health & loyalty?
Consumer Target
Who should I target for each of my products? (demographic, psychographic, attitudes, etc.)
Consumer Experience Journey
What touch points are most important to ...
my product users so I can drive loyalty? (e.g. Quality, Customer Service, TV Ad)
my category’s shoppers to buy a brand? (e.g. online reviews, promotions)
Product Features & Positioning
Which are my product’s top features that appeal to my target buyer that I should talk about? (e.g., color, design)
How should I best position my portfolio?
Marketing Levers evaluation
Are my TV commercial, online and instore communications aligned across media channels?
Are they driving awareness and appeal to drive shoppers down purchase funnel?
Omnichannel Retail
How is my website experience vs competitive in driving people down purchase funnel to buy?
Is my merchandising design in the best place in store and intercepting and engaging shoppers to browse and buy?
Digital Engagement
How is my website & App User Experience?
How should I improve my Social Media engagements?
You leverage our proven capabilities
Are these your business questions?
Trends, Competitors, Brand
Are there any macro trends I should focus on? Why and how? (E.g. technology, sustainability, demographic cohort priorities)
Who are top competitors in my category? How are they performing and why?
How do people perceive my brand vs competitive?
How can I build my brand health and loyalty?
Are these your business questions?
Trends, Competitors, Brand
Are there any macro trends I should focus on? Why and how? (E.g. technology, sustainability, demographic cohort priorities)
Who are top competitors in my category? How are they performing? Why?
How do people perceive my brand vs competitive?
How can I build brand health & loyalty?
Customer Experience Journey
Which are most important "touch points" for...
shoppers to buy a brand? (e.g. reviews, promotions, touching product)
my product users so I grow loyalty? (e.g. quality, customer service, brand)
Is my in store merchandising intercepting shoppers to browse?
Is my online experience driving people down purchase funnel to buy?
Targeting & Product Positioning
Which consumers should I target for my products? (demographic, psychographic, etc.)
Which retailers should I target?
Which are my product’s most compelling features to talk about? (e.g., color, design, easy use)
How should I best position and differentiate my product portfolio?
Marketing & Digital
Are my TV, online & instore communications aligned across media channels?
Are they driving awareness and appeal to get shoppers down purchase funnel?
How is my website & App User Experience vs my competitors'?
How should I improve my Social Media engagements?
Do you need to build a sharper business strategy?
Khatanalytics Consulting LLC is a consumer and market research and strategy consultancy
We do research to get you the right answers, but also help you understand research so you know you are asking the right questions
Khatanalytics brings you Fortune 100 expertise, tailored to your specific business needs
Do you need to build a sharper business strategy?
Khatanalytics Consulting LLC is a consumer and market research and strategy consultancy
We do research to get you the right answers, but also help you understand research so you know you are asking the right questions
Khatanalytics brings you Fortune 100 expertise, tailored to your specific business needs
Want to create winning business strategies with powerful consumer insights?
Khatanalytics is a consumer and market research and strategy consultancy
We empower your growth by deeply understanding your business challenges and providing you discerning insights & analytics to build your winning strategies
You get Fortune 100 expertise, tailored to your specific needs
Why choose Khatanalytics?
We are committed to your success
We have 20+ years success leading insights & analytics at manufacturers & agencies of global Fortune 100 CPG & Tech companies — Samsung, Unilever, Nielsen.
We know how to empower your business success by incorporating your Customers' voice:
Our exceptional, expert team first deeply understand your business goals.
We use our proven learning frameworks to plan your near to long term research within your budget.
We skillfully design and execute research, providing you illuminating insights with crisp storytelling.
We recommend discerning, breakthrough actions and strategies that help you grow your business.
You get exceptional insights & strategies leveraging us as an experienced extension of your Insights team.
Our diversity of experience makes our difference
Uzma Khatana Rauf
CEO & Founder
Uzma is an accomplished business insights & analytics executive. Most recently VP Insights at Samsung, and previously she led insight teams at Unilever and Nielsen.
As Samsung VP Consumer, Shopper & Market Insights & Analytics, her team delivered 120+ projects for ~$30 Billion enterprise to achieve critical goals. They partnered with and influenced cross functional teams, C-Suite & customers to build high ROI strategies.
Why choose Khatanalytics?
We are committed to your success
We have 20+ years success leading insights & analytics at manufacturers & agencies of global Fortune 100 CPG & Tech companies — Samsung, Unilever, Nielsen.
We know how to empower your business success by incorporating your Customers' voice:
Our exceptional, expert team first deeply understand your business goals.
We use our proven learning frameworks to plan your research within your budget.
We skillfully design and execute research, providing you illuminating insights with crisp storytelling.
We recommend breakthrough actions and strategies that help you grow your business.
We'll be experienced extension of your Insights team, providing exceptional insights & strategies
Our diversity of experience makes our difference
Empower your success with customized solutions
Whether you are a business leader or market researcher, Khatanalytics can help you.
Construct learning frameworks that cultivate your business
Do you want to do research to grow faster than your competition, but aren’t sure how to best do it?
Conduct consumer research that empowers your decisions
Do you have complex challenges and aren’t sure what research to do, in what order to address them?
Do you need adhoc help for work surge times?
Create high ROI growth strategies that help you win
Do you have existing data/reports but need help synthesizing to great insights and strategies?
In this evolving world, do you need to identify top trends to lean into?
What we do
Whether you are a business leader or market researcher, we can help you with:
Research Planning
Research roadmaps - short & long term
Research project briefs
Research organization development
Research Execution
Research project delivery - end to end
Research team support for surge times
Existing research synthesis & insights
How we do it
Our Industry Leading Approaches
Proven learning frameworks, story telling and strategy building
Our Robust Insights Suite
Broad range of consumer, shopper, product, retail and trend capabilities
Diverse Research & Analytic Tools
Best research techniques - Quantitative, Qualitative, Syndicated, Data Science, etc.
Research Planning
Research roadmaps - short & long term
Research project briefs
Research organization development
Research Execution
Research project delivery - end to end
Research team support for surge times
Existing research synthesis & insights
You get Fortune 100 expertise,
tailored to your needs
We've successfully led insights & analytics at manufacturers & agencies of global Fortune 100 CPG & Technology companies. Our 20+ year experience brings you robust, proven approaches and capabilities:
Industry Leading Approaches
We empower your growth by first deeply understanding your business challenges and goals. We design short and long term plans using our proven, consultative frameworks. You get discerning insights, great storytelling, and winning strategies.
We will be your trusted partner.
Wide Breadth of Capabilities
Our diverse, 20+ years experience –industries, categories, companies, cultures & capabilities – enables our unique proficiency in answering your complex questions and building strong strategies. You get robust, tested capabilities, research and analytic tools for your learning needs
Results Driven
We are committed to your success.
We ensure your questions get answered and our insights are breakthrough and recommendations are actionable. We work with you and your cross-functional teams to develop best strategies and help you apply them in market
Are these your business questions?
Trends, Competitors, Brand
Which macro trends & drivers should I focus on?
What is driving my top growing competitors?
How do people perceive my brand vs competitive?
How can I build brand health & loyalty?
Consumers & Journey Mapping
Which consumers and retailers should I target for my products?
In their journey, which moments matter for product shoppers
Is my merchandising in-store engaging shoppers?
Is my online experience inspiring and educating?
Product Positioning & Omnichannel
Which are my product’s top features to talk about?
How should I position my portfolio?
Are my media communications driving awareness & appeal?
How is my website and social media experience?
The leadership team
Uzma Khatana Rauf
CEO, Founder
Uzma is an accomplished business insights & analytics executive. Most recently VP Insights at Samsung, and previously she led insight teams at Unilever and Nielsen.
As Samsung VP Consumer, Shopper & Market Insights & Analytics, her team delivered 120+ projects for ~$30 Billion enterprise to achieve critical goals. They partnered with and influenced cross functional teams, C-Suite & customers to build high ROI strategies.
Research Planning
Learning roadmaps - short & long term
Research project briefs
Insights organization development
Research Execution
Full research project management
Insights team extension support
Existing research synthesis & strategy
Our Leadership Team
Our exceptional team of consultants have in-depth expertise in a variety of research approaches.
Uzma Khatana Rauf
CEO, Founder
Uzma is an accomplished business insights & analytics executive. Most recently VP Insights at Samsung, and previously she led insight teams at Unilever and Nielsen.
As Samsung VP Consumer, Shopper & Market Insights & Analytics, her team delivered 120+ projects for the ~$30 Billion enterprise to achieve critical goals. They partnered with and influenced cross functional teams, C-Suite & customers to build high ROI strategies.
Our Leadership Team
Our exceptional team of consultants have in-depth expertise in a variety of research approaches.
Do you have these business questions?
What types of business challenges are you facing? Here are some questions that may relate to you...
Research Planning
What research do I need to grow market share?
How should I plan research for short vs long term?
What is best Insight team design for my company?
What new skills does my insights team need?
Trends, Competitors, Brand
Which macro trends & drivers should I focus on?
What is driving my top competitors growth?
How do people perceive my brand vs competitive?
How can I build brand health & loyalty?
Consumers & Journey Mapping
Which consumers should I target for my products?
Which moments matter in my shoppers journey?
Is my in-store merchandising engaging shoppers?
Is my digital experience inspiring and educating?
Product Positioning & Omnichannel
Which are my product’s top features to talk about?
How should I position my product portfolio?
Are my media communications engaging?
How is my website and social media experience?
Why choose Khatanalytics?
We are committed to your success with our proven, differentiated capabilities
Our deep grasp of C-Suite & cross functional needs strengthens your decision making
Our pragmatic research frameworks, based on 20+ years hands on experience, help you plan and achieve your goals better, faster, and cost effectively
Our prowess in proficiently developing strategies from disparate data powers your growth
Our extensive Fortune 100 companies' experience enables exceptional outcomes, with our
- Wealth of diverse multi-industry and category expertise
- Experience working on both manufacturer/brand and agency sides
- Wide expertise and arsenal of research & analytic approaches
Our diversity of experience makes our difference
Why choose Khatanalytics?
We are committed to helping you build successful strategies with our proven and differentiated capabilities:
Our deep grasp of C-Suite & cross functional business needs helps you:
⇛ Strengthen your organization wide decision making
Our comprehensive, pragmatic research frameworks and learning plans help you:
⇛ Align to and achieve your business goals better, faster, and more cost effectively
Our experience working on both manufacturer and agency sides helps you:
⇛ Leverage diverse data and analytic approaches for better insights and strategies
Our thought leadership and diverse multi-industry and category expertise helps you:
⇛ Gain broader perspectives for innovative strategy development
Power your growth strategy by unlocking customer insights
Customer centricity enables greater business success.